Who are your readers? They are not your family and friends. And don’t expect them to buy the book when it comes out. Unless they are in it. And that might not always be a good thing. Who are the people who don’t know you and will be pulled to your book enough to take money out of their pocket to buy it so they can read it? Do you know who those people are? They are book-buying customers. If not, it’s time to get to know them. The whole point of getting published is to be read. It IS about the readers. What will they think of it? How will they respond? As an author you can’t pretend you aren’t writing to a reader. Imagine who that is. Who are you talking to as the narrator of your book? What do you want them to think, feel, and do as a result of reading your book? When I coach radio journalists, I encourage them to identify their listeners. To whom exactly are they telling the story? If they can’t picture the specific person they are speaking to in a conversational manner, then they sound like the sing-songy news readers we all hate and tune out. Your writing will be stronger when you write to a specific audience. Let’s face it. Most of us don’t have time to read many books anymore. Buying a book is a luxury, not a necessity in most cases. If readers buy a book, they…
Social media marketing of books is an extension of the tried and true method of word-of-mouth advertising. Reviews and personal recommendations have historically played a more fundamental role in a reader’s decision of what book to read than traditional advertising. Today friends and family share what they are reading on Facebook, GoodReads, Twitter. What technology adds to the mix is a way for authors and… [Read More]
Jill Swenson: Cathryn Prince, this is your fourth book of historical non-fiction. Death in the Baltic: The World War II Sinking of the Wilhelm Gustloff is a featured selection for the Military History Book Club this spring, advance reviews are positive and Amazon sales rankings impressive.. How does your experience working towards publication on this fourth book compare to a decade ago with your first, Shot from… [Read More]
When you write a book, it needs to be about something. When someone asks what your book is about, how do respond? Do you stumble over your words trying to describe your book? Time to pin down your premise. Premise: The central idea, situation, or set-up which provides the foundation and pushes the narrative forward. What happens as a result of actions is another way… [Read More]
Do you have a non-fiction work-in-progress? Are you in search of structure to your manuscript? The organization and order of information in a non-fiction book is every bit as important as plot is to fiction. Immersing yourself in the subject matter is no guarantee that the structure of a book will reveal itself as self-evident. So how does a writer of non-fiction move from the… [Read More]
If you aren’t already receiving email updates from the Swenson Book Development, LLC blog, we’d like to invite you to subscribe using the form on the sidebar. If you are already receiving updates in your inbox, we highly suggest switching to our new format! Swenson Book Development has switched to Mailchimp as our official email RSS update system. We’re happy to announce a more readable… [Read More]



