When your writing is published, expect to go public. Positive engagement with your audience is critical to the success of your book. Readers want to connect with authors. And writers like to hear feedback from their readers. During the last decade publishers have come to expect authors to create and manage their online personas on various social media platforms to promote and market their books. Few authors relish the time they spend on social media and most are uncomfortable with the loss of privacy. Shortly after novelist Elena Ferrante’s identity was revealed in October by an Italian journalist, author and journalist Marie Myung-Ok Lee wrote an essay for The Millions about the end of privacy for writers. She wrote about feeling the need to buffer or filter her public image when selecting a new author headshot. Instead of a photograph, her official avatar is a sketch by artist Kate Gavino. Women are judged because of their looks. Not too old. Not too young. Not too serious, but serious enough. Author headshots matter for men, too, however, the quality of their writing is not assumed to be reflected in their physical appearance. When you go public, you make yourself vulnerable to cyberbullying. When your book is published, you have no control over what others will say in customer reviews on Amazon. If you share a link to your blog or your book on Facebook or Twitter or LinkedIn, you are expected to reply to comments. When you put your book out…
Many authors simply dismiss Twitter. They imagine Brooklynites and Los Angelinos strolling city streets while on their smartphones punching tiny keyboards. If the demographics of your book’s readers don’t match those who use Twitter, why bother? No one seems interested in tweeting what they ate for lunch, where they went shopping, or the funny thing their kid said. How can you say anything meaningful or… [Read More]
Filed Under: hashtags, Keywords, market research, research, search engines, Twitter
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You may think you left citations behind when you finished writing college papers, but if you are writing non-fiction these little footprints of authority are more important than ever. In school, your references to others’ work is a matter of intellectual honesty and under Fair Use of the Copyright Act, attribution of the source is sufficient. When you are writing a book that will be… [Read More]
Ava Russell begins her summer internship with Swenson Book Development LLC, on Tuesday after Memorial Day weekend. She is an English literature major at SUNY Geneseo. Last summer she interned as an editorial assistant for Fresh Dirt Ithaca magazine. Copyeditor for her college newspaper, The Lamron, Ava Russell also tutors fellow Geneseo students in writing. Spring semester in London gave her a permanent travel bug,… [Read More]
What does a book development editor do? Professionally assess your manuscript or book concept for its publishing potential Offer critical feedback and editorial guidance Serve as writing coach as the author completes a manuscript Collaborate in the development of a winning book proposal Position and package the book concept to specific publishers Research what publishers are looking for in the current market Conduct market research… [Read More]
Social media marketing of books is an extension of the tried and true method of word-of-mouth advertising. Reviews and personal recommendations have historically played a more fundamental role in a reader’s decision of what book to read than traditional advertising. Today friends and family share what they are reading on Facebook, GoodReads, Twitter. What technology adds to the mix is a way for authors and… [Read More]