You can enter to win a free copy of Margot Bloomstein’s new book, Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap, by leaving a comment on this blog post. Tell us what brand you trust and why. You’ll then be entered into a random drawing to be held on Saturday, May 8, 2021. One lucky winner will be sent a free copy of this terrific new release. To regain the trust of consumers and citizens, marketers talk about empathy and authenticity, transparency and accountability. But how do you get beyond those buzzwords? Margot Bloomstein offers an actionable framework focused on voice, volume, and vulnerability. Voice is the personality and style which should be consistent across time and channels. Volume is how much you communicate and knowing when enough is enough. Vulnerability is the risk you take in telling the truth, reaching to connect with your audience, prototyping in public, and taking responsibility for mistakes when they happen. Bloomstein shows with dozen of case studies how to employ concrete tactics to regain trust, respect, and customer loyalty. Airbnb, Zoom, the FBI, TED, the United Kingdom Government Digital Service, The New York Times, America’s Test Kitchen, local election commissions, and other organizations have all embraced strategies of content and design that transform their audiences into empowered decision-makers. Smart organizations teach their audiences to evaluate product options, engage in continuous self-education, and make more informed choices. She believes business can be a force for good. And she provides practical advice…

Congratulations to Bett Fitzpatrick whose new book of narrative nonfiction history, Hard Aground, will be released in Spring 2022 by Boulder Books, an independent publishing company in Newfoundland and Labrador. In the pre-dawn hours of February 18, 1942, three American warships zigzagged in convoy along the south coast of Newfoundland, heading for one of the worst disasters in American naval history. The USS Pollux and USS Truxtun, caught in a raging blizzard, ran aground on one of the most inhospitable stretches of coastline in the world. Fighting frigid temperatures, wild surf, and a heavy oil slick, a few sailors, through ingenuity and sheer grit, managed to gain shore—only to be stranded under cliffs some 200 feet high. From there, local miners mounted an arduous rescue operation. Having survived shipwreck, would the men survive their deliverance? Based on eyewitness accounts of survivors and rescuers, and corroborated by archival and historical research, Fitzpatrick uses alternating viewpoints—switching from the crews’ gruelling efforts to save themselves, to the miners who carried the survivors up the cliffs on their backs, and to the people of St. Lawrence who opened their hearts and their homes to the victims. Among them are 18-year-old Seaman Edward Bergeron who scaled the cliff and brought help, Lanier Phillips, the only black man to survive, Ena, who collected food and blankets with her toboggan and snapped the only pictures of that horrific day, and Clara, who took the last survivor home and nursed him through the night. This is a story…

In the pre-dawn hours of February 18, 1942, three American warships zigzagged in convoy along the south coast of Newfoundland. Caught in a raging blizzard, the three ships ran aground on one of the most inhospitable stretches of coastline in the world—less than three miles apart, within eight minutes of each other. The Wilkes freed herself. The Truxton and Pollux could not. Fighting frigid temperatures, wild surf, and a heavy oil slick, a few sailors, through ingenuity and sheer grit, managed to gain shore—only to be stranded under cliffs some 200 feet high. From there, local miners mounted an arduous rescue mission. In Hard Aground, based on eyewitness accounts of survivors and rescuers, and corroborated by archival and historical research, Bett Fitzpatrick tells the story of the men who saved themselves, the miners who carried survivors up the cliffs on their backs, and to the people of St. Lawrence who opened their homes and their hearts to the victims. Among them are seaman Edward Bergeron, who scaled the cliff and brought help, Lanier Phillips, the only black man to survive, Ena, who collected food and blankets and snapped the only pictures of that horrific day, and Clara, who took the last survivor home and nursed him through the night. Bett (Dorion) Fitzpatrick, grew up in Newfoundland when there wasn’t a child who didn’t know the story and the people who carried up the cliffs the 186 U.S. service men who survived the shipwrecks of the USS Truxton and USS Pollux. Award-winning author of Melanie Bluelake’s Dream (1995), Bay Girl (1998), and Whose Side Are You…