Six or seven years ago my advice to aspiring authors of nonfiction books was to build an audience platform by blogging. An example of how critical blogging could be to securing a publishing contract can be found in the case of Ann Marie Ackermann, author of Death of an Assassin: The True Story of the German Murderer Who Died Defending Robert E. Lee. After an initial assessment of her manuscript, I had recommended she start a historical true-crime blog, and she did. In fact, the editor of the ideal book series at Kent State University Press became a fan of her blog and invited her to submit a book proposal. Her book won a 2018 IPPY in the True Crime category, closed a 180-year-old cold case, and has also been translated into German where it received critical acclaim and was recognized for its scholarly contribution to the history of forensics. Today, blogging may or may not be something an author decides to invest time and energy in. If your authority as an author is based on your subject-area expertise, it remains an important goal to have a visible presence on the internet establishing your credibility. Whether blogging is the best means to achieve that goal depends on you and your project. It may be more important to be listed as an expert source available to journalists and appear as a credible source in news publications covering your subject area. HARO (Help A Reporter Out) may be a better fit to…
How can you spend your time wisely with social media? Based on current research, best practices for frequency of social media posts: Twitter – 3 times a day, or more. Facebook – 2 times per day, at most. LinkedIn – 1 time per business day. If you’re on Pinterest – 5 pins per day. Blog at least once a month, no more than once a… [Read More]
Filed Under: blogging, Facebook, frequency of social media posts, LinkedIn, Pinterest, Twitter
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Writing Memoir: Author, Narrator, Protagonist Memoir has become nearly as popular a genre as fiction. It’s the stuff of which movies are made. Almost everyone I meet thinks they have a story worth telling. And today nearly everyone thinks they can publish their memoir. Brooke Warner, publisher of She Writes Press, recently suggested in The Huffington Post the pursuit of publication is a birthright. Finding… [Read More]
Filed Under: Author, hero's journey, narrative arc, narrator, personal transformation. Aristotle, protagonist
Awards and prizes can be a fantastic complement to an author’s credibility, marketing strategy, and overall “brand.” The urge to apply for as many as possible is quite tempting. Yet when your book is newly published and you are considering the many choices, it is wise to step back and make an informed decision. Rather than send out of a flood of submissions, make a… [Read More]
‘Get Smart’ About the Business of Your Book Distribution is not a dirty word. No one talks about it much in literary circles and it is something you may not have thought much about as an author. Perhaps you are more conscious of its importance when it comes to films and music. Distribution determines what movies appear in which theaters. What selection of music is… [Read More]
Filed Under: Baker & Taylor, book stores, Consortium, Distribution, Ingram, IPG, libraries, NBN, Publishers Group West, sales and marketing
Query Letters: When to send them and what to write. The single most important key to opening the door to an agent or acquisition editor is your query letter. You will only get a response if your reader is interested in knowing more about your book project. No response is a no. If you don’t receive a reply within a week, move on. Maybe there… [Read More]