Whether you are preparing to launch your new book, still writing the manuscript, or marketing your book a year after its release, you can’t ignore the importance of your author platform for your success as an author. Today you need to demonstrate to a publisher you have built a big enough platform to sell a sufficient number of books before they’ll offer you a contract. And if you pursue self-publishing, it is even more important. How else will readers find your book? An author platform isn’t measured by the number of followers on Facebook or Twitter or Instagram, but on the size and scope of readers who know you already and are interested in what you have to say. Taking stock of your efforts to attract readers will help you determine where to put your efforts into growing your customer base. Building your author platform requires a consistent, focused effort to make incremental improvements in extending your reach through expanding your social networks. Whether you use an Excel or Google spreadsheet, or a whiteboard on your wall, create a grid for assessing your current author platform. Channels: Make a list of all the ways you communicate with (potential) readers and places where you can be reached by someone who is trying to connect with you   Mailing address Email address Agent’s contact information Publisher’s contact information Publicist’s contact information Website Blog Newsletter Amazon profile Goodreads profile LinkedIn profile Facebook Page and/or personal profile Twitter profile Instagram profile Pinterest profile Previous publications…

Pre-order. You might be surprised to learn that pre-ordering a book is critical to the launch of a book. Publishers may make decisions about how much marketing support to provide a new release based on the volume of pre-orders. Some even determine the size of a first print run using those numbers. If a book has strong pre-order sales, reviewers are more likely to review it, the media is more likely to hype it up, and retailers are more likely to carry it in stock and give it premium placement. If you know an author has a book coming out, please pre-order it. Write a review on Amazon and/or Goodreads. It doesn’t need to be very long or a deep literary analysis. The number of reviews a book receives affects the algorithms for getting found online. If you don’t like the book, don’t leave a review. As my mother used to say, “If you don’t have something nice to say, don’t say anything at all.” Spread the word. Let your friends and family know how much you enjoyed a book. Share this on Facebook, Twitter, Instagram, or wherever you do social media. Take a book-selfie. Post a picture of the book, your cat lying across the couch with a paw on the cover, you falling asleep on the couch with the book. Follow. Many authors have Facebook Pages you can like and follow. On Twitter, many authors have accounts and you can follow them and retweet to amplify their voices. Follow authors on…

There is something special about summer, especially in Wisconsin where warm weather happens for only a few treasured months of the year. And while reading is a favorite pastime all year round, summer has always felt like prime time for reading. So in the tradition of creating summer bucket lists, here are a few book-centered ideas add to your list. Take yourself on a book date. Visit your favorite local indie bookstore or library and pick up a new book that catches your eye. Then settle in with your new read on a chair at the beach, or on a blanket at a park, or in a cozy corner of a local coffee shop. This is a fun way to work on your TBR while also going on an outing to places you might not normally visit. Join your library’s summer reading program. Summer reading programs aren’t just for kids! Many libraries have programs for adults to join too (Brown County Library and the Appleton Public Library both do!). If you’re going to be reading all summer anyway, you might as well earn prizes while doing it. Read something new. Try reading something from a genre or an author that is new to you, or try reading an audiobook if you normally read print books. You might just discover a new favorite! Attend an event at your local indie bookstore. From author talks to book clubs to pop-up bookfairs, indie bookstores have a variety of events to suit every kind…