Pre-order. You might be surprised to learn that pre-ordering a book is critical to the launch of a book. Publishers may make decisions about how much marketing support to provide a new release based on the volume of pre-orders. Some even determine the size of a first print run using those numbers. If a book has strong pre-order sales, reviewers are more likely to review it, the media is more likely to hype it up, and retailers are more likely to carry it in stock and give it premium placement. If you know an author has a book coming out, please pre-order it. Write a review on Amazon and/or Goodreads. It doesn’t need to be very long or a deep literary analysis. The number of reviews a book receives affects the algorithms for getting found online. If you don’t like the book, don’t leave a review. As my mother used to say, “If you don’t have something nice to say, don’t say anything at all.” Spread the word. Let your friends and family know how much you enjoyed a book. Share this on Facebook, Twitter, Instagram, or wherever you do social media. Take a book-selfie. Post a picture of the book, your cat lying across the couch with a paw on the cover, you falling asleep on the couch with the book. Follow. Many authors have Facebook Pages you can like and follow. On Twitter, many authors have accounts and you can follow them and retweet to amplify their voices. Follow authors on…

Social media gives us new ways to connect with others and pursue our interests, which can include following our favorite authors, publishers, and bookstores. While it may seem an unlikely place, Instagram is one of these platforms with a rather large book-loving community. Recently, I became the new admin behind the Swenson Book Development Instagram account, but of course, there are many others in the literary community that have been #Bookstagrammers for much longer. Author and filmmaker Elizabeth Rynecki – who documented in both book and film her “emotional quest to find the art of her Polish-Jewish great-grandfather, lost during World War II” – is an experienced member of the Instagram literary community and models the best practices of #Bookstragrammers. As a guest for Swenson Book Development, Rynecki has written about writing book reviews and using Instagram, and I am excited to share it with you. Elizabeth Rynecki: Last year I posted 50 mini book reviews on Instagram. That might seem like a large number of books to read in a year, but it’s notably smaller than the number of books I started and then decided, for various reasons, not to finish. Not all books are for all readers. It seems like an obvious statement, but as an author myself I have come to understand this in a much deeper way, to the point that I’ve almost made it a mantra. My recent background as an author [Chasing Portraits was published by Penguin Random House in 2016] leads some people to…

There is something special about summer, especially in Wisconsin where warm weather happens for only a few treasured months of the year. And while reading is a favorite pastime all year round, summer has always felt like prime time for reading. So in the tradition of creating summer bucket lists, here are a few book-centered ideas add to your list. Take yourself on a book date. Visit your favorite local indie bookstore or library and pick up a new book that catches your eye. Then settle in with your new read on a chair at the beach, or on a blanket at a park, or in a cozy corner of a local coffee shop. This is a fun way to work on your TBR while also going on an outing to places you might not normally visit. Join your library’s summer reading program. Summer reading programs aren’t just for kids! Many libraries have programs for adults to join too (Brown County Library and the Appleton Public Library both do!). If you’re going to be reading all summer anyway, you might as well earn prizes while doing it. Read something new. Try reading something from a genre or an author that is new to you, or try reading an audiobook if you normally read print books. You might just discover a new favorite! Attend an event at your local indie bookstore. From author talks to book clubs to pop-up bookfairs, indie bookstores have a variety of events to suit every kind…