Through the years, I’ve had a lot of experience using Canva to create flyers, signs, social media materials, bookmarks, and even playlist covers—almost entirely with a free Canva account with no subscription. Sure, there are more options available with a paid subscription, but even with a free account, Canva is still a valuable tool with a ton of resources and design templates. It’s amazing what you can create without spending anything. This year, in helping with the publicity for Jill Swenson’s memoir releasing in June, The Land of Everlasting Sky, I took on a new challenge of learning how to use Canva to create a book trailer. Making video content is not something I have done before, let alone creating a trailer from scratch. But after reading and watching several tutorials online, I found Canva makes the process fairly accessible. In the end, I’m happy with what I was able to create on a free Canva account with no previous video-making experience. And I’d like to share some of the insight and advice I picked up from this process so that maybe you, too, can create your own book trailer with Canva. The Script The first step in making a book trailer is to come up with a script. Basically, the script should be a short book description of no more than five sentences. To do this, I pulled lines and inspiration from the existing cover blurb and marketing materials for The Land of Everlasting Sky but then edited it…
Carolyn Porter is a “graphic designer, typography geek, and founder of the graphic design company Porterfolio,” but you may know her as the author of Marcel’s Letters: A Font and the Search for One Man’s Fate. This memoir recounts Carolyn Porter’s journey through designing a font and her quest for answers about Marcel Heuzé, the World War II forced laborer whose handwriting inspired the font…. [Read More]
While it is true that finishing the first draft of a novel is just one small step on the staircase towards publication, it also a tremendous accomplishment. It takes dedication, and even more so when the goal is to finish a 50,000-word novel draft in just one month, as many do by participating in National Novel Writing Month. NaNoWriMo happens every November and has participants… [Read More]
As we go through our everyday lives, science is at work all around us, though many of us take little notice. Teacher, author, and presenter Larry Scheckel has made it his mission “to show that science is valuable, a worthy human pursuit, and just plain fun.” And that’s exactly what he does in his latest book I Wondered About That, Too: 111 Questions and Answers… [Read More]
Whether you are an aspiring author or on your sixth or seventh book, professional development comes with the territory. The business of being an author can be overwhelming for many people who don’t have the background. How can you best prepare for today’s marketplace? I’ve worked with writers on their craft for decades and these are the secrets to the success of their writing and… [Read More]
Our ideas about families have certainly undergone significant changes over the past couple decades, a shift that author, filmmaker, and anthropologist Diane Tober has been studying the past twenty years. Her new book Romancing the Sperm: Shifting Biopolitics and the Making of Modern Families chronicles the shifting landscape of modern families and Rutgers University Press will release it on November 5. “In Romancing the Sperm, Diane Tober… [Read More]



