What does a book development editor do? Professionally assess your manuscript or book concept for its publishing potential Offer critical feedback and editorial guidance Serve as writing coach as the author completes a manuscript Collaborate in the development of a winning book proposal Position and package the book concept to specific publishers Research what publishers are looking for in the current market Conduct market research… [Read More]
It is both an honor and a privilege to be the featured Business of the Month at Alternatives Federal Credit Union. Alternatives (AFCU) is a regional Community Development Financial Institution. This isn’t your ordinary credit union. Member-owned, locally controlled and self-supporting, AFCU works to meet the financial needs of the members of the community. They believe that by controlling the flow of funds within a small… [Read More]
On 01/16/2013, Google updated their Analytics Interface. The updates changed some navigation interfaces, added new functionality, and made certain areas easier to access. The Swenson Book Development Google Analytics for Author blogs written before this update have been updated to reflect these changes. If anything has been noticeably altered in the blogs, it will be clearly marked to reflect the update. Luckily, many of the… [Read More]
“There’s never been a book like this,” is a phrase that may doom your book propsoal to oblivion. When writing a book proposal, an essential document to prepare is a comparative title analysis. This is a report which identifies the current bestselling books like yours. If there is nothing comparable to your book in the marketplace of ideas, then there may be a reason for… [Read More]
Preparing a book proposal for submission to a publisher or an agent requires you write a Table of Contents (TOC). This should be an outline of the book concept you plan to propose. Simple enough? Simple is not the same as easy. To begin this document, start with a list of your chapters. Do you have chapter titles? Are the chapters divided into sections or… [Read More]
What good is all of this information if you can’t put it to use? By now, you know all the lingo to establish a baseline and understand where your site is currently at. A baseline is an essential combination of information – it’s the only way to see meaningful change. There are a lot of tools in Google Analytics for comparing your data – but you are an author,… [Read More]
Analytics for Authors blogs have been edited to reflect the 01/16/2013 Google Analytics update. — To navigate to Visitor Flow, click on its name on the left hand menu when you’re logged into Google Analytics. What you’ll see is a visual map of how visitors used your site. The large veritcal columns are nodes: Nodes represent a single metric – the first column defines where the… [Read More]
Analytics for Authors blogs have been edited to reflect the 01/16/2013 Google Analytics update. — You’ve gotten a feel for your audience and how they visit your site using Google Analytics, but you still might not have a clear idea what page is getting the most traffic. To get a good look at your content’s metrics, click on Content then All Pages in the left… [Read More]
Analytics for Authors blogs have been edited to reflect the 01/16/2013 Google Analytics update. — Mark Twain wrote to a friend, “The difference between the almost right word and the right word is really a large matter—’tis the difference between the lightning-bug and the lightning.” – and the same can be said for Google keywords. It’s the difference between ‘swimming pool’ and ‘swimming pool installation… [Read More]
Analytics for Authors blogs have been edited to reflect the 01/16/2013 Google Analytics update. — Analytics for Authors introduced you to the Audience Overview dashboard in our last post – but before we dive into more sections of Google Analytics and learn how to compare data sets, what’s some helpful information we can gain from the Audience section? Your Visitors’ Browser Data on Google Analytics… [Read More]
