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Business of Publishing
Twitter is a research tool for writers
by, Jill Swenson
June 1, 2013

Many authors simply dismiss Twitter. They imagine Brooklynites and Los Angelinos strolling city streets while on their smartphones punching tiny keyboards. If the demographics of your book’s readers don’t match those who use Twitter, why bother? No one seems interested in tweeting what they ate for lunch, where they went shopping, or the funny thing their kid said. How can you say anything meaningful or… [Read More]

Filed Under: hashtags, Keywords, market research, research, search engines, Twitter
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Welcome Ava Russell, Intern
by, Jill Swenson
May 25, 2013
Ava Russel is the Summer Intern for Swenson Book Development, LLC

Ava Russell begins her summer internship with Swenson Book Development LLC, on Tuesday after Memorial Day weekend. She is an English literature major at SUNY Geneseo. Last summer she interned as an editorial assistant for Fresh Dirt Ithaca magazine. Copyeditor for her college newspaper, The Lamron, Ava Russell also tutors fellow Geneseo students in writing. Spring semester in London gave her a permanent travel bug,… [Read More]

Filed Under: Ava Russell, Fresh Dirty Ithaca, intern, Lamron
1 Comment
What does a book development editor do for an author?
by, Jill Swenson
May 21, 2013

What does a book development editor do? Professionally assess your manuscript or book concept for its publishing potential Offer critical feedback and editorial guidance Serve as writing coach as the author completes a manuscript Collaborate in the development of a winning book proposal Position and package the book concept to specific publishers Research what publishers are looking for in the current market Conduct market research… [Read More]

Filed Under: Advocate, Author, Book Development Editor, editorial services
1 Comment
What’s the premise of your book?
by, Jill Swenson
May 11, 2013

When you write a book, it needs to be about something. When someone asks what your book is about, how do respond? Do you stumble over your words trying to describe your book? Time to pin down your premise. Premise: The central idea, situation, or set-up which provides the foundation and pushes the narrative forward. What happens as a result of actions is another way… [Read More]

Filed Under: book deals, Don Delve, John Glatt, premise, Publisher's Marketplace, Seanen McGuire
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Enter “Nook Press”, Barnes & Nobels’ Self-Publishing Platform
by, Claire Webber
April 30, 2013
Nook Press, Barnes and Nobels newest self-publication platform, offers tools for easy self publication.

Not content to let Amazon’s Kindle Direct Publishing be the powerhouse of the self-publishing world, Nook Media (a subsidiary of Barnes & Noble) is rolling out Nook Press, its own self-publishing platform for eBooks. What completely sets Nook Press apart from Kindle Direct Publishing is the integrated feature of composing, editing and formatting your book within the platform instead of uploading and converting a file… [Read More]

Filed Under: Amazon, Barnes and Noble, e-books, Kindle Direct, Self-publishing platform
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Spring Seeds on Saturday
by, Jill Swenson
April 6, 2013
Heirloom flower, Brooktondale, NY 2012

“Though I do not believe that a plant will spring up where no seed has been, I have great faith in a seed… Convince me that you have a seed there, and I am prepared to expect wonder,” Henry David Thoreau. Heirloom pink poppy seeds sprouted this week indoors. I am prepared to expect blossoms this July. Much depends on what happens between now and… [Read More]

Filed Under: Books, Cathryn J Prince, Death in the Baltic, Ideas, Palgrave Macmillan, Seeds
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Best sources for news for authors pitching book concepts
by, Jill Swenson
April 2, 2013

If you’re an author with a book concept to pitch for publication, know thy market. This means understanding the marketplace and keeping up with the news in the publishing business. If you are serious about getting published and getting paid in today’s publishing environment, it’s a good idea to keep up with current events in the book world. I mean much more than reading the… [Read More]

Filed Under: Galley Cat, publisher''s weekly, Publisher's Marketplace, Shelf Awareness
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Building your audience platform on a solid foundation
by, Jill Swenson
March 19, 2013

Some professional writers have a Facebook Page. Others use Twitter or Tumblr. Many non-fiction authors have a profile on LinkedIn. But every author needs a website under their own domain name. “Why, oh why, must I also build a website and blog, too?” I often get this question from clients who seek publication of their book manuscripts. Here’s why. You don’t own your own real… [Read More]

Filed Under: internet marketing, Readers, Website
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Makeover and maintenance: The Car Talk for book sites
by, Jill Swenson
March 16, 2013

You’ve heard about the mechanic who never has time to change the oil, bang out the dings, clean out the pop cans or repair the ripped upholstery in her own car? I’m behind the dashboard seven days a week. I drive at high speeds and over rough terrain on the electronic byways of the internet. I keep clients’ motors running smooth and fix them when… [Read More]

Filed Under: Blog, Cadillac, Car Talk, maintenance, makeover, oil changes, redesign, social media metrics, updates, Website
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What does a book development editor do?
by, Jill Swenson
March 5, 2013

What does a book development editor do? Professionally assess your manuscript or book concept for its publishing potential Offer critical feedback and editorial guidance Serve as writing coach as the author completes a manuscript Collaborate in the development of a winning book proposal Position and package the book concept to specific publishers Research what publishers are looking for in the current market Conduct market research… [Read More]

Filed Under: agent, Book Development Editor, Publisher
No Comments

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