Have Unimportant Messages Enter Your Inbox Already Read There are some emails that we want to be alerted to, but don’t need associated with the urgency of an unread message. To have messages like package tracking updates or weekly newsletters enter your inbox unbolded, create a ‘Mark as Read’ filter with relevant keywords or emails. Automatically Attach a Label to Incoming Messages If you’ve already… [Read More]
Although the most common searches you’ll do in Gmail will be for messages from a single individual, Gmail offers incredible tools for searching. Here are some advanced search tips to keep in mind. Search Gmail by a Date Range Click on the downward arrow on the far right of your Gmail search box to open search options. Enter a date range and any additional search… [Read More]
There’s no terror quite like realizing you can’t find an important email. Whether you filed it wrong or accidentally deleted it, you’re in for a fun scramble. Gmail makes the likelihood of this nightmare almost an impossibility with Archive, an action that effectively files your email out of your inbox while keeping it incredibly close at hand. What does Archive do in Gmail? Archiving a… [Read More]
Have your ever tried using Labels in Gmail? Labels in Gmail function sort of like tags or folders – they group your messages together with the added benefit of being able to place multiple labels on the same messages. You have some automatically created labels when you sign up for Gmail, but labels become infinitely more useful when you customize them to your emailing habits…. [Read More]
Let’s say you’ve been on a wonderful internet-free vacation for the last month. You’ve come home, unpacked, and you’ve logged into your email. I want you to imagine what your inbox looks like. Is it crammed with over 200 messages? Are your important emails rubbing shoulders with expired coupons? Is it enough to make you consider moving to an off-the-grid hermitage? It doesn’t need to… [Read More]
If you are a voracious reader — even if you will never give up the pleasure of paper — you may be considering an eReader device. But wait! You don’t need to commit just yet. You can try before you buy. “After 5 years, eBooks is a multi-billion dollar category for us and growing fast — up approximately 70% last year,” said Amazon founder Jeff Bezos. “In… [Read More]
eReading devices are one of the most polarizing topics among bibliophiles – but whether you’re glued to your Kindle or loyal to print-and-paper, being able to easily read ebooks on your computer is a revolutionizing experience. Why on a desktop? If you’ve got an eReader, you might not see the point in having a eReader program on your home computer. But consider: Being able to… [Read More]
If you are working towards publication and own an eReader, chances are there’s a copy of APE: Author Publisher Entrepreneur sitting on your Nook. It’s a manifesto on the art of self-promotion and marketing books aimed at the self-published author, but it’s making waves for wordsmiths of all publication inclination. Its author, Guy Kawasaki, wrote most of this bestselling eBook from a 5-by-5 closet of… [Read More]
On 01/16/2013, Google updated their Analytics Interface. The updates changed some navigation interfaces, added new functionality, and made certain areas easier to access. The Swenson Book Development Google Analytics for Author blogs written before this update have been updated to reflect these changes. If anything has been noticeably altered in the blogs, it will be clearly marked to reflect the update. Luckily, many of the… [Read More]
What good is all of this information if you can’t put it to use? By now, you know all the lingo to establish a baseline and understand where your site is currently at. A baseline is an essential combination of information – it’s the only way to see meaningful change. There are a lot of tools in Google Analytics for comparing your data – but you are an author,… [Read More]
