How to Write Your Non-Fiction Book Proposal
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June 11, 2013
Writing Your Non-Fiction Book Proposal

There is more than one path to publishing today. Whether your plan is to seek a traditional publisher or self-publish, you need a book proposal. Consider it a business feasibility plan. Before you invest your time and intellectual energy to a book project, first determine whether there is market demand for your new product. Figuring out how you will harness that market demand and fulfill… [Read More]

Connecting your Facebook Business Page with your Personal Profile Timeline
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July 14, 2012

If you’re an author on Facebook, you’ve certainly noticed that your personal timeline and your page exist as two seperate entities – at least on Facebook, your ‘Author-Self’ and ‘Everything-Else-Self’ are as divided as the North and South Poles. It’s not even possible to write on your own personal timeline; you can only communicate with other business pages directly. What’s a well-connected and sociable author to… [Read More]

Using Google Alerts: a How-To for Instant Access to Security and Content
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July 7, 2012

If you really distill the many difficulties of blogging, there are two issues that are the most arduous to contend with on the regular: monitoring who’s talking about you, and coming up with fresh and fantastic ideas. Luckily, Google already has you covered. Google Alerts is a free online tool that can alert you anytime it finds a new page on the ‘net that’s related… [Read More]

A Day at BEA: Swenson Book Development does Book Expo America
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June 16, 2012

Swenson Book Development, LLC was in the thick of publishing madness two weeks ago  – two members of our team, myself and Jill Swenson, checked out the trade floor and events at Book Expo America.  BEA is the place for movers and shakers of the North American publishing industry. From event interviews of famous musicians-come-authors to Harlequin Romance shilling for their latest salacious-covered paperback, from bustling New… [Read More]

Wild Fermentation: Feed your Rebellious Side
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June 9, 2012

That container gently bubbling in the kitchen, a jar of vegetables and spices and antiseptic salt, is an exercise in patience. It’s a testament of expectation. It’s going to be your sauerkraut in just a few weeks if you can just wait, and taste, and trust. Ellie Sandor Katz’s seminal work, Wild Fermentation, has been considered the gateway text into a world of natural fermented… [Read More]

Workshop: Social Media Strategies for Authors
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January 17, 2012

Literary agents agree. Editors at Big Six publishing houses agree. Bestselling authors agree. If you want to publish a book, you need to use social media. But what is social media? How can YOU use it to sell your book-in-progress?  Why have a blog, Facebook, Twitter, and LinkedIn? How will you write your book if you are always online? And who really cares about social… [Read More]

Attitude of Gratitude
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November 24, 2011

An attitude of gratitude isn’t just a holiday message. It’s a company philosophy for Swenson Book Development LLC. Thanksgiving is the perfect time to affirm our sentiments that we have so much for which to be grateful. We appreciate all the good books our clients have published: Almost Everything Takes Forever (Antrim House) Dear Friend Amelia (Six Mile Creek Press) Drawing Love (Indie Writers Press)… [Read More]

Private effort and the corporate model
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September 24, 2011

Use branding to sell books and sustain your passion Many writers do not want to engage in social media because they fear their engagement online will detract from (either time spent on or quality of) their writing. It’s a valid concern. It’s also an unnecessary one – if modeling the right approach. You see, using social media is about writing. If you are a writer, in… [Read More]

What you’ll find here and when
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August 29, 2011

Swenson Book Development, LLC is pleased to announce that starting in September our blog will begin featuring three weekly articles or columns. Here’ what we have planned for our subscribers to receive on Tuesday, Thursday and Saturday mornings. Tuesday:              For the love of books                 Those who publish and sell books for more than the sake of a lousy buck are today’s unsung heroes. Ithaca… [Read More]

10 Awful Truths About Book Publishing by Piersanti
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August 7, 2011

Steven Piersanti, the President of Berrett-Koehler Publishers, recently updated his 2009 report on the publishing industry earlier this summer. Previously I posted an essay here that referenced Piersanti’s points raised in 2009 and how authors could overcome the 10 big mistakes big publishers make (February 28, 2011). Piersanti’s assessment in 2011 reflects the changes in technology and the economy in the past two years. In… [Read More]