You can enter to win a free copy of Margot Bloomstein’s new book, Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap, by leaving a comment on this blog post. Tell us what brand you trust and why. You’ll then be entered into a random drawing to be held on Saturday, May 8, 2021. One lucky winner will be sent a free copy of this terrific new release. To regain the trust of consumers and citizens, marketers talk about empathy and authenticity, transparency and accountability. But how do you get beyond those buzzwords? Margot Bloomstein offers an actionable framework focused on voice, volume, and vulnerability. Voice is the personality and style which should be consistent across time and channels. Volume is how much you communicate and knowing when enough is enough. Vulnerability is the risk you take in telling the truth, reaching to connect with your audience, prototyping in public, and taking responsibility for mistakes when they happen. Bloomstein shows with dozen of case studies how to employ concrete tactics to regain trust, respect, and customer loyalty. Airbnb, Zoom, the FBI, TED, the United Kingdom Government Digital Service, The New York Times, America’s Test Kitchen, local election commissions, and other organizations have all embraced strategies of content and design that transform their audiences into empowered decision-makers. Smart organizations teach their audiences to evaluate product options, engage in continuous self-education, and make more informed choices. She believes business can be a force for good. And she provides practical advice…
You may resist the idea that as an author you are a brand. It sounds so commercial, so corporate, so corny. But remember publishing is a business, and people buy books based on what they think about an author. Your brand becomes your reputation. “A brand is what other people say about you when you’re not in the room,” Jeff Bezos is credited with saying…. [Read More]
Filed Under: author brand, Margot Bloomstein, Trustworthy, Trustworthy: How Smart Brands Beat Cynicism and Bridge the Trust Gap
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Page Two Books released Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap by Margot Bloomstein on March 2. The Silver Unicorn Bookstore hosted her Tuesday launch event with an interview by Lylah Alphonse of the Boston Globe. On Thursday, Magers & Quinn in Minneapolis hosted graphic designer Carolyn Porter, author of Marcel’s Letters: A Font and the Search for One Man’s Fate, and she interviewed Margot. After… [Read More]
Jeannine Ouellette’s new memoir, The Part That Burns, has garnered critical acclaim since its release on February 1. Joyce Carol Oates called it “simply beautiful. Precisely imagined, poetically structured, compelling, and vivid.” Last week Ouellette joined Jo Ann Beard, Katherine Angel, Dantiel Moniz and Michele Filgate for a panel discussion on “Desire” for the Red Ink Series, sponsored by Books Are Magic bookstore in Brooklyn… [Read More]
Margot Bloomstein launched new book, Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap (Page Two), last week and there’s never been such a timely title for our troubled times. Cynicism has grown to gargantuan proportions in the past few years and too many people believe you can’t trust anyone or anything anymore. Brands — retail companies like Old Navy, tech firms… [Read More]
When you send an email to query an agent or publisher, or to pitch a podcast or book review, do you sometimes wonder whether your message disappeared into cyberspace because you did not receive a response? Did it end up in a spam folder? Is no response a “no”? Could your email address be the problem? If you’re using an account from AOL, Yahoo, or… [Read More]