Bett Dorion Fitzpatrick grew up in Newfoundland when there wasn’t a child alive who didn’t know the story about the tragic shipwrecks of the USS Truxton and USS Pollux. In this small mining town along Canada’s craggy shores, local villagers mounted a rescue operation and carried up the cliffs the 186 U.S. servicemen who survived the shipwrecks in the midst of a blizzard in February of 1942. This history of her hometown left an indelible impression on Bett, and she returned to it as an author when she retired from teaching. She conducted interviews with eyewitnesses, dug into the historical archives, and read every published account. She came to know the story inside and out. When Bett first contacted me in 2017, she had written her manuscript in verse. Yes, verse. I loved it. Like the ballad about the shipwreck of the Edmund Fitzgerald in Lake Superior, the poetic form suited the subject matter. But I recognized how challenging it might be to sell it to a commercial or trade publisher. This was hard news to deliver to such a talented author. A bit of a unicorn, the manuscript didn’t fit easily into an identifiable niche in the market. Several memoirs in verse had done well, but there didn’t appear any recent releases based on historical events. Bett bounced back like one of those cute yellow rubber ducky bathtub toys! She had hopes that this amazing history would be kept alive in a new book for the next generation, so…

Award-winning author Jeannine Ouellette will be in Duluth at the end of October for two literary events — live and in-person, both free and open to the public. On Wednesday, October 26, Jeannine Ouellette will read from her memoir, The Part That Burns, at 6 pm in the Kathryn A. Martin Library Rotunda on the campus of the University of Minnesota-Duluth. Ouellette will share the stage with Tim Moder, an Indigenous poet from northern Wisconsin. The event is sponsored by the Department of English, Linguistic and Writing Studies at UM-D, and it is free and open to the public. On Friday, October 28, Jeannine Ouellette will sign books at Zenith Bookstore (318 N. Central Avenue, Duluth) from 11 am until 1 pm. Jeannine Ouellette is the author of The Part That Burns, a Kirkus Best 100 Indie Book of 2021. Originally from Duluth, Ouellette lives in Minneapolis where she runs Elephant Rock, writing classes and retreats, named after the Duluth landmark in Lincoln Park. She recently published an essay in the Los Angeles Review of Books which featured the old Duluth Zoo. She was married in 2005 at Brighton Beach, and when she became a mother, she made a regular habit of bringing her children to where she was born. “I wanted to share with them my love for the shockingly cold waters of Lake Superior. I wanted to teach them how to stand on rocks and tease the crashing waves, inevitably getting soaked in the process. I needed to…

You can enter to win a free copy of Margot Bloomstein’s new book, Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap, by leaving a comment on this blog post. Tell us what brand you trust and why. You’ll then be entered into a random drawing to be held on Saturday, May 8, 2021. One lucky winner will be sent a free copy of this terrific new release. To regain the trust of consumers and citizens, marketers talk about empathy and authenticity, transparency and accountability. But how do you get beyond those buzzwords? Margot Bloomstein offers an actionable framework focused on voice, volume, and vulnerability. Voice is the personality and style which should be consistent across time and channels. Volume is how much you communicate and knowing when enough is enough. Vulnerability is the risk you take in telling the truth, reaching to connect with your audience, prototyping in public, and taking responsibility for mistakes when they happen. Bloomstein shows with dozen of case studies how to employ concrete tactics to regain trust, respect, and customer loyalty. Airbnb, Zoom, the FBI, TED, the United Kingdom Government Digital Service, The New York Times, America’s Test Kitchen, local election commissions, and other organizations have all embraced strategies of content and design that transform their audiences into empowered decision-makers. Smart organizations teach their audiences to evaluate product options, engage in continuous self-education, and make more informed choices. She believes business can be a force for good. And she provides practical advice…