What should be in your digital toolkit for the business of being an author? Google Suite for your email. Do you wonder why your emails don’t get a reply? It may be they were never delivered. If your account is with AOL, Hotmail, or Yahoo, there is a strong likelihood if you send someone you don’t already have a connection with they will never receive it. And while it is neat to have an email address tied to your website domain, if your webhosting company is one of the bigger ones, it’s likely they also host spammers and scammers which means your address may be blacklisted without you knowing it. In this era when email security is the order of the day, the account of your recipient may filter your email straight to the spam folder. Even with a free Gmail account there is a good chance it won’t be delivered. For professional and business email, I recommend the Google Suite which is $5/month. WordPress for your website and blog. I strongly recommend WordPress.org because it is open source code, can be installed easily with one click on most webhosting platforms, and works best for blogging if you want your work to get found. It is not to be confused with WordPress.com, a site that gives you free webhosting, but you’re renting and don’t own your real estate on the internet and they can place their ads on your site. WordPress is used by professional website designers for its versatility…

Whether you are preparing to launch your new book, still writing the manuscript, or marketing your book a year after its release, you can’t ignore the importance of your author platform for your success as an author. Today you need to demonstrate to a publisher you have built a big enough platform to sell a sufficient number of books before they’ll offer you a contract. And if you pursue self-publishing, it is even more important. How else will readers find your book? An author platform isn’t measured by the number of followers on Facebook or Twitter or Instagram, but on the size and scope of readers who know you already and are interested in what you have to say. Taking stock of your efforts to attract readers will help you determine where to put your efforts into growing your customer base. Building your author platform requires a consistent, focused effort to make incremental improvements in extending your reach through expanding your social networks. Whether you use an Excel or Google spreadsheet, or a whiteboard on your wall, create a grid for assessing your current author platform. Channels: Make a list of all the ways you communicate with (potential) readers and places where you can be reached by someone who is trying to connect with you   Mailing address Email address Agent’s contact information Publisher’s contact information Publicist’s contact information Website Blog Newsletter Amazon profile Goodreads profile LinkedIn profile Facebook Page and/or personal profile Twitter profile Instagram profile Pinterest profile Previous publications…

When you send an email to query an agent or publisher, or to pitch a podcast or book review, do you sometimes wonder whether your message disappeared into cyberspace because you did not receive a response? Did it end up in a spam folder? Is no response a “no”? Could your email address be the problem? If you’re using an account from AOL, Yahoo, or Hotmail, it may well be that your email was never received. If your address is associated with your website and hosted by a company with servers used by spammers there is a possibility your email address is blacklisted by the recipient. If you have never sent an email to a particular address before, there is a good chance you will receive a delivery failure notification or end up in a spam folder. Unsolicited email (a message from someone who has no previous email contact with you) runs the risk of refusal by the recipient. Once you have been whitelisted by the recipient (by using the reply button to a message they have sent you), you can rest assured your email is being delivered. And if you’re using Apple Mail you can relax as there tend to be fewer problems with their email applications. But how do you know where you email goes? You can take steps to make sure your email messages get delivered. Gmail is the most reliable method for business correspondence. Google Workplace (formerly known as G Suite) offers custom and secure business…