When you send an email to query an agent or publisher, or to pitch a podcast or book review, do you sometimes wonder whether your message disappeared into cyberspace because you did not receive a response? Did it end up in a spam folder? Is no response a “no”? Could your email address be the problem? If you’re using an account from AOL, Yahoo, or Hotmail, it may well be that your email was never received. If your address is associated with your website and hosted by a company with servers used by spammers there is a possibility your email address is blacklisted by the recipient. If you have never sent an email to a particular address before, there is a good chance you will receive a delivery failure notification or end up in a spam folder. Unsolicited email (a message from someone who has no previous email contact with you) runs the risk of refusal by the recipient. Once you have been whitelisted by the recipient (by using the reply button to a message they have sent you), you can rest assured your email is being delivered. And if you’re using Apple Mail you can relax as there tend to be fewer problems with their email applications. But how do you know where you email goes? You can take steps to make sure your email messages get delivered. Gmail is the most reliable method for business correspondence. Google Workplace (formerly known as G Suite) offers custom and secure business…
From the start of a writing project, an author needs to find a way to organize all of their contact information. Everywhere you go as an author, you will meet people whom you will want to reach when your book is released. It is never too soon to start your database of professional connections. Business cards, slips of paper, cocktail napkins, ripped corners from envelopes,… [Read More]
Filed Under: Contact Relations Management, Josh Klein, LessAnnoyingCRM, Mail Chimp, Palgrave, professional author email, Reputation Economics
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You created a strong relationship with your local bookstore. You shop there. You know the staff and are familiar with the inventory, programs and events. And now you’ve committed yourself to a public reading of your work-in-progress at your local independent bookstore. How can an author best prepare to make the experience – for the bookstore, for those who attend, and for an author – a… [Read More]
You’ve polished your manuscript. Encouraged by friends and family who read earlier versions, you incorporated their feedback and suggestions into your final draft. Following a style guide, you also checked spelling and grammar. You’ve taken your work to the best of your abilities and are proud of your efforts. Then, you deliver the document to an editor for professional review. And that’s when self-doubt kicks in…. [Read More]
The return on your investment of time and energy spent on building an audience platform depends largely on an author’s strategy. I’ve observed too many authors spinning their wheels with the challenges of the technology, losing sight of the objectives, and missing opportunities to learn more how to market their own books. Here are some tactics that lead to epic failures in social media strategies… [Read More]
Filed Under: broadcasting, Engagement, multi-to-multi-point communication, one to many, push-pull, strategy, tactics