Who are your readers? They are not your family and friends. And don’t expect them to buy the book when it comes out. Unless they are in it. And that might not always be a good thing. Who are the people who don’t know you and will be pulled to your book enough to take money out of their pocket to buy it so they can read it? Do you know who those people are? They are book-buying customers. If not, it’s time to get to know them. The whole point of getting published is to be read. It IS about the readers. What will they think of it? How will they respond? As an author you can’t pretend you aren’t writing to a reader. Imagine who that is. Who are you talking to as the narrator of your book? What do you want them to think, feel, and do as a result of reading your book? When I coach radio journalists, I encourage them to identify their listeners. To whom exactly are they telling the story? If they can’t picture the specific person they are speaking to in a conversational manner, then they sound like the sing-songy news readers we all hate and tune out. Your writing will be stronger when you write to a specific audience. Let’s face it. Most of us don’t have time to read many books anymore. Buying a book is a luxury, not a necessity in most cases. If readers buy a book, they…

Recently I finished teaching a six week workshop where one participant asked a tough question that has haunted me. “What shouldn’t I do as a writer? What mistakes can you help me avoid making?” I stumbled through an answer. I like to focus on the positive things writers can do to improve their writing and yet the question was a legitimate one. And in my line of work I’ve seen a lot of mistakes. So I thought I would share a short list of do’s and don’ts. Know your genre Many writers suffer from genre confusion. Fictional memoir doesn’t exist. Knowing your genre is important because bookstores need to know where to shelve your book. As a writer, it’s even more important because each genre has its own literary conventions. Within the genres of romance, mystery, thriller, suspense, and science fiction there are well-defined subgenres. Know precisely where your book fits because readers bring certain expectations to each. There are lots of love stories, but not all of them belong to the genre of Romance. Know your reader There is no “general reader.” Have you ever gone into a bookstore and library asked for a book that could be for anyone? No, me neither. Write with a specific audience in mind. Read I often hear writers say they don’t want to be influenced by what they read. Do artists avoid museums and galleries? Do musicians surround themselves with silence? Do you know any chefs who ignore their passion for food?…

Taking a girl’s voice is the same as taking her power. Petals of Rain: A Mother’s Memoir by Rica Keenum is a memoir about love and loss, secrets and lies. When a young girl from a broken family meets a charming man, she attempts to build a new life. But after a whirlwind marriage and the birth of two sons, their love story rips apart at the seams. Exploring the impact of parents’ sins on the lives of children and the fates we endure for the chance to be loved, the story follows a mother navigating motherhood and womanhood – an abuse survivor emerging and learning to speak, to scream, to sing to her own wounded heart and to finally understand what it takes to be whole after breaking to pieces. Weaving the present and past together, Rica Keenum reveals her truth in hauntingly evocative scenes. Rica Keenum’s journey toward publication began in June of 2018 when Jill Swenson provided an assessment of the first draft of her memoir, and starting in September of 2018, coached her through the revision process. Rica completed a variety of meta-writing exercises, including character sketches, timelines, and the emotional weighting of scenes over the course of one year to strengthen the narrative arc and provide a satisfying story for readers. Because memoir is a fiercely competitive market in the top commercial publishing houses, Rica Keenum decided to shop around for an indie publisher. She received three offers and chose to work with Book Reality, which…