Pre-order. You might be surprised to learn that pre-ordering a book is critical to the launch of a book. Publishers may make decisions about how much marketing support to provide a new release based on the volume of pre-orders. Some even determine the size of a first print run using those numbers. If a book has strong pre-order sales, reviewers are more likely to review it, the media is more likely to hype it up, and retailers are more likely to carry it in stock and give it premium placement. If you know an author has a book coming out, please pre-order it. Write a review on Amazon and/or Goodreads. It doesn’t need to be very long or a deep literary analysis. The number of reviews a book receives affects the algorithms for getting found online. If you don’t like the book, don’t leave a review. As my mother used to say, “If you don’t have something nice to say, don’t say anything at all.” Spread the word. Let your friends and family know how much you enjoyed a book. Share this on Facebook, Twitter, Instagram, or wherever you do social media. Take a book-selfie. Post a picture of the book, your cat lying across the couch with a paw on the cover, you falling asleep on the couch with the book. Follow. Many authors have Facebook Pages you can like and follow. On Twitter, many authors have accounts and you can follow them and retweet to amplify their voices. Follow authors on…
Little Free Library Big Book Access Kickstarter Campaign met its fundraising goal last week to help get books into the hands of those who need them most. Created by Todd Bol, the campaign celebrated the 3rd anniversary of the non-profit which he started as a tribute to his mother who loved books and loved to share her passion for reading. A couple years ago… [Read More]
Getting Found Online as an Author You can’t afford to ignore the importance of search engine optimization (SEO) if you are a professional writer. The title of your book can affect whether readers find it using search engines. Putting Your Passion into Print was the name for the first edition of the excellent guidebook written by Arielle Eckstut and David Henry Sterry. It is now… [Read More]
Congratulations to Elaine Mansfield Leaning into Love: A Spiritual Journey through Grief, by Elaine Mansfield (Larson Publications) has been awarded a national gold medal for the best book in the category Aging/Death & Dying from the world’s largest book awards contest. The Independent Publisher Book Awards, known as the IPPY, honor the year’s best titles from around the world published by academic, small and independent… [Read More]
How to prepare for a successful reading Once your book is published, expect to schedule events where you read an excerpt of your work out loud to an audience. Reader engagement sells books and one of the tried and true methods for authors are public readings. How can you best prepare for a successful reading? If you have been to enough author readings you know… [Read More]
On Saturday morning at 9 a.m. at the Atlas Coffee Mill, three dozen Fox Cities writers filled a meeting room for a workshop with Will Schwalbe, author of End-of-Your-Life Book Club (Knopf, 2012) and editor at Macmillan. Friday afternoon there were two readings to packed houses as part of the Fox Cities Book Festival. I listened to him at UW Fox Valley where the audience spilled… [Read More]



