In the past two years, the importance of Instagram for marketing books has grown exponentially. Readers, book reviewers, and now even publishers have adopted this new social media platform for marketing new releases. As of April 2017, there are more than 700 million users. And it is extremely popular with the millennials. If your audience is under age 35 or college educated, consider joining Instagram…. [Read More]
“Marcel’s Letters Book Launch Tonight” lit up the marquee on Washington Avenue South at Open Book in south Minneapolis last Thursday evening. The French-themed fête for the release of Marcel’s Letters exceeded all expectations. More than 300 people arrived on a hot June night to celebrate with Carolyn Porter. The reception included French pastries, books hot off the presses, and an opportunity to meet some… [Read More]
Learning how to become an editor doesn’t happen overnight. Editing isn’t a college major. Some English degree programs offer a specialization in editing and publishing, most do not. There are a handful of certificate programs in professional and graduate degree programs, but the art of editing goes far beyond knowing grammar and the basics of copyediting. A full-time job as an editor isn’t an entry-level… [Read More]
Chasing Portraits: A Great-Granddaughter’s Quest for Her Lost Art Legacy by Elizabeth Rynecki, is the story of her search for the art of her great-grandfather, which disappeared after he was killed in the Majdanek concentration camp. Moshe Rynecki’s body of work reached close to eight hundred paintings and sculptures, which he created between the First and Second World Wars in Warsaw, Poland. Recently, I interviewed… [Read More]
More than 1.7 billion people are active on Facebook. Fifty-three percent of them are female. The average Facebook user in the U.S. was 40.5 years old. These statistics help explain why it is one of the most popular social media platforms used by authors to engage with readers. But what happens when Facebook explodes with news about political scandals, natural disasters, celebrity deaths, or sports?… [Read More]