You can enter to win a free copy of Margot Bloomstein’s new book, Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap, by leaving a comment on this blog post. Tell us what brand you trust and why. You’ll then be entered into a random drawing to be held on Saturday, May 8, 2021. One lucky winner will be sent a free copy of this terrific new release. To regain the trust of consumers and citizens, marketers talk about empathy and authenticity, transparency and accountability. But how do you get beyond those buzzwords? Margot Bloomstein offers an actionable framework focused on voice, volume, and vulnerability. Voice is the personality and style which should be consistent across time and channels. Volume is how much you communicate and knowing when enough is enough. Vulnerability is the risk you take in telling the truth, reaching to connect with your audience, prototyping in public, and taking responsibility for mistakes when they happen. Bloomstein shows with dozen of case studies how to employ concrete tactics to regain trust, respect, and customer loyalty. Airbnb, Zoom, the FBI, TED, the United Kingdom Government Digital Service, The New York Times, America’s Test Kitchen, local election commissions, and other organizations have all embraced strategies of content and design that transform their audiences into empowered decision-makers. Smart organizations teach their audiences to evaluate product options, engage in continuous self-education, and make more informed choices. She believes business can be a force for good. And she provides practical advice…

Dodie Smith’s novel is just like any other charming British novel set in the countryside in the 1930s: the landscape is glorious, the cupboard is bare, and the characters eccentric. I Capture the Castle opens with the wonderful line “I am sitting in the kitchen sink as I write this.” The “I” is Cassandra Mortmain, the 17-year old narrator of the novel (which is, in fact, her journal). She is keeping vigil over her stepmother, Topaz, and her elder sister, Rose, as they attempt to rejuvenate their ragtag wardrobes with a healthy dose of green dye. Unfortunately, this lends both their clothes and their skin an interesting virescence – a state that is much lamented when their new, handsome, wealthy American neighbors come calling. This episode is just one of the many very human portraits that Cassandra draws, wittily and honestly, with her stub of a pencil. And just like humanity, I Capture the Castle manages to be funny and sad at the same time.  The castle in question, where the Mortmains reside, is magnificent but dilapidated. This state of affairs seemed romantic to the family once, but now it is simply mournful. No member of Cassandra’s family escapes her keen sense of observation, and she certainly has no shortage of material. The characters are already caricatures of themselves, even without Cassandra’s commentary. Her father is a brilliant author with one highly lauded book, whose inspiration has vanished since Cassandra’s mother died when the girls were young. When he…

“I am looking for authors with a distinctive voice.” “Great premise but I couldn’t connect with the writer’s voice.” “The voice isn’t strong enough in the first ten pages to make me keep reading.” So what do editors mean by “voice” when they talk about the craft of writing? Voice is the individual writing style of an author. It’s the way a narrator tells their story. When you put yourself into words it’s your personality on paper. Ouch. Does this mean the editor doesn’t like you? Not exactly. Criticisms of your voice, or the lack thereof, suggests you think long and hard about the way in which you express yourself in writing. Let your distinct personality, perspective, or world-view shine in your prose. Too often writers try to write in a manner so bland as to offend no one. It ends up sounding like something written by a committee instead of a real person. If you were a musician instead of a writer, performing a piece note-for-note with perfect pitch in synch with a metronome isn’t enough. If it lacks expression, the performance is at best merely mediocre. Making the song your own is what distinguishes the rock star from the karaoke singer. Even though the basic melody is the same, Prince’s song Purple Rain sounds entirely different when sung by Tom Jones, LeAnn Rimes, Bruce Springsteen, and Etta James. Each of these singers has a distinctive voice which is different from the one belonging only to the Purple One.…