According to a recent survey, 62% of women would rather spend Friday night reading a good book than out on a date, and the similarities between how people talk about both reading and dating is fascinating. Given these similarities, and with the success of popular dating apps like Tinder, Bumble, Match, Grindr, and eHarmony, Brant Menswar and Jim Knight, the founders of digital book marketing company BookstarPR, decided to revolutionize the world of book discovery with the new app Booky Call. “Booky Call is an innovative book discovery platform cleverly disguised as a dating app. By combining the proven psychology of dating apps with the innovative approach of giving books a humanized dating profile, we have created a book discovery platform that helps readers engage with books in a completely new way,” the Booky Call website states. Booky Call uses the same technology as popular dating apps to match its users with potential book “dates.” When first setting up the app, users answer questions about their preferences in different genres and categories. Then, much like the technology used on Tinder, users can swipe right or left on each book profile, indicating their interest or disinterest in each book, and the more you swipe, the better Boo, the app’s matchmaker, learns your interests and tastes. On the app, each book gets a humanized dating profile with a unique bio and first-person perspective answers to nine questions that come directly from dating profiles, such as “Who should swipe right on me?”, “What…
It’s summer! The season of beach reads, page-turning suspense, and cozy reading at the cabin. Whether you travel far or stick close to home, it’s the perfect time to kick back, relax, and get into a good book. And there are plenty of new releases to add to your TBR list! Here are some recent releases across varied genres that I am excited to dive… [Read More]
Diane Tober pulls back the clinical curtain on the multibillion-dollar global egg industry in her new book coming out in October. A medical anthropologist recently tenured at the University of Alabama, Tober has conducted the first study of egg donors and reveals the introduction of private equity into fertility medicine. The recent Alabama Supreme Court decision, which upended IVF procedures at the teaching hospital in… [Read More]
First there was an earthquake. Then came the tsunami. Floods. Loss of power. The Fukushima nuclear plant released radioactive contaminants in Japan in March 2011. I first heard about the evacuation listening to National Public Radio and recognized the reporter’s voice. Doualy Xaykaothao had been a journalism student whom I had advised when I was a college professor. Stationed in the Seoul Bureau of National… [Read More]
Last year the Department of Justice won the anti-trust lawsuit against Penguin Random House when it had tried to acquire Simon & Schuster. The financial penalties led PRH to eliminate a good number of people from top executive positions. Not surprisingly, some of those great minds decided there might be a different business model for book publishing worth investing in and have started Authors Equity…. [Read More]
“I am looking for authors with a distinctive voice.” [on an agent’s website] “Great premise but I couldn’t connect with the writer’s voice.” [publisher’s rejection] “The voice isn’t strong enough in the first ten pages to make me keep reading.” [agent rejection letter] So what do editors mean by “voice” when they talk about the craft of writing? Voice is the individual writing style of… [Read More]



