Six or seven years ago my advice to aspiring authors of nonfiction books was to build an audience platform by blogging. An example of how critical blogging could be to securing a publishing contract can be found in the case of Ann Marie Ackermann, author of Death of an Assassin: The True Story of the German Murderer Who Died Defending Robert E. Lee. After an initial assessment of her manuscript, I had recommended she start a historical true-crime blog, and she did. In fact, the editor of the ideal book series at Kent State University Press became a fan of her blog and invited her to submit a book proposal. Her book won a 2018 IPPY in the True Crime category, closed a 180-year-old cold case, and has also been translated into German where it received critical acclaim and was recognized for its scholarly contribution to the history of forensics. Today, blogging may or may not be something an author decides to invest time and energy in. If your authority as an author is based on your subject-area expertise, it remains an important goal to have a visible presence on the internet establishing your credibility. Whether blogging is the best means to achieve that goal depends on you and your project. It may be more important to be listed as an expert source available to journalists and appear as a credible source in news publications covering your subject area. HARO (Help A Reporter Out) may be a better fit to…

Labor Day starts a new season for most people. This is true in publishing, too. Fall releases of new books ramp up until the holiday season. Acquisition editors begin in earnest this time of year to put together their next catalog and plan for the one after that. Writers like to turn over a new leaf and recommit to their writing goals for the long winter ahead. In year three of this new era brought on by a global pandemic, publishing continues to change rapidly. The anti-trust hearings regarding the acquisition and merger of Simon & Schuster by Penguin Random House wrapped up final arguments, but the Department of Justice investigations opened up the industry for closer scrutiny. And it ain’t pretty. The case largely focused on agented authors who commanded advances over $250,000 and the question of whether fewer publishers bidding on intellectual properties diminished the size of advances. While most authors do not command such advances, the diminishing number of publishers creates a market situation in which there are so few buyers as to be a monopsony. A monopoly is when there is only a single supplier, but a monopsony is when there is only one buyer. If there are only a handful of buyers of book manuscripts, that is not a good thing for authors. The argument that new publishers are entering the marketplace didn’t hold much water with the judge in this case. The Penguin Random House attorneys argued Cindy Spiegel and Julie Grau started a…

Pre-order. You might be surprised to learn that pre-ordering a book is critical to the launch of a book. Publishers may make decisions about how much marketing support to provide a new release based on the volume of pre-orders. Some even determine the size of a first print run using those numbers. If a book has strong pre-order sales, reviewers are more likely to review it, the media is more likely to hype it up, and retailers are more likely to carry it in stock and give it premium placement. If you know an author has a book coming out, please pre-order it. Write a review on Amazon and/or Goodreads. It doesn’t need to be very long or a deep literary analysis. The number of reviews a book receives affects the algorithms for getting found online. If you don’t like the book, don’t leave a review. As my mother used to say, “If you don’t have something nice to say, don’t say anything at all.” Spread the word. Let your friends and family know how much you enjoyed a book. Share this on Facebook, Twitter, Instagram, or wherever you do social media. Take a book-selfie. Post a picture of the book, your cat lying across the couch with a paw on the cover, you falling asleep on the couch with the book. Follow. Many authors have Facebook Pages you can like and follow. On Twitter, many authors have accounts and you can follow them and retweet to amplify their voices. Follow authors on…