Pre-order. You might be surprised to learn that pre-ordering a book is critical to the launch of a book. Publishers may make decisions about how much marketing support to provide a new release based on the volume of pre-orders. Some even determine the size of a first print run using those numbers. If a book has strong pre-order sales, reviewers are more likely to review it, the media is more likely to hype it up, and retailers are more likely to carry it in stock and give it premium placement. If you know an author has a book coming out, please pre-order it. Write a review on Amazon and/or Goodreads. It doesn’t need to be very long or a deep literary analysis. The number of reviews a book receives affects the algorithms for getting found online. If you don’t like the book, don’t leave a review. As my mother used to say, “If you don’t have something nice to say, don’t say anything at all.” Spread the word. Let your friends and family know how much you enjoyed a book. Share this on Facebook, Twitter, Instagram, or wherever you do social media. Take a book-selfie. Post a picture of the book, your cat lying across the couch with a paw on the cover, you falling asleep on the couch with the book. Follow. Many authors have Facebook Pages you can like and follow. On Twitter, many authors have accounts and you can follow them and retweet to amplify their voices. Follow authors on…
Use branding to sell books and sustain your passion Many writers do not want to engage in social media because they fear their engagement online will detract from (either time spent on or quality of) their writing. It’s a valid concern. It’s also an unnecessary one – if modeling the right approach. You see, using social media is about writing. If you are a writer, in… [Read More]
Filed Under: Authors, best-selling book, branding, corporate model, objectivity, publicity and privacy, quality book, sales and marketing, self-promotion, Social Media, writers writing
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For The Love of Books: Buffalo Street Books Ithaca, NY Buffalo Street Books is one of my favorite haunts in Ithaca. Located in DeWitt Mall between Cayuga and Tioga Street, the bookstore seems designed to curve around visitors and readers like a comfortable armchair – just enough nooks and crannies to make you feel somewhat hidden, and entirely cozy. It even has a “reading room,”… [Read More]
Filed Under: Andrew Kessler, bookstores, Cathryn Prince, For the Love of Books, Ithaca, local, Mars, meteorites
Publishing Gone Local: Part 1 Ithaca is a town where ‘going’ local has been all the rage for decades. In fact, Ithaca has gone local, and it’s easy to feel a sense of self-reliance in this community. Whether you find it at The Piggery, or the Finger Lakes Wine Center, or the “Local Authors” series at Buffalo Street Books, appreciation abounds for all things Ithaca made…. [Read More]
Filed Under: Clandestine, Cornell University Press, Ithaca, Ithaca Press, Larson Publishing, McBooks, Owl Gorge, Snow Lion
Facebook, Twitter, LinkedIn, blogs, websites, and other electronic media platforms are important to an author’s success in the book business today. Let’s face it; you can’t ignore social media anymore if you plan to publish your book. Last week on this blog, Danielle made the point that even if you have electronic platforms up and running, they are of little value unless you can provide… [Read More]
The mission opens with a good-bye and closes with a hello. The Photographer: Into War-Torn Afghanistan with Doctors Without Borders (First Second, 2009) opens with our protagonist leaving Paris to do a photo-reportage mission of a MSF (Médicins San Frontières, or Doctors without Borders) caravan that’s going into northeastern Afghanistan, near the city of Feyzabad. Starting with them in Peshawar, Pakistan he will cross fifteen… [Read More]