Agents and publishers in their submission guidelines often ask for a list of comparable titles. By identifying these books, they can estimate the size of the print run and a P&L (profit-and-loss statement). Identifying the current books on the market which serve the needs of your readers helps you with the business of being an author and your bottom-line, too. The comparative title analysis identifies the authors… [Read More]
Two novels. Both are set during the Second World War and yet neither is a war story. Anthony Doerr, All the Light We Cannot See, won the Pulitizer Prize for fiction this year. Read it to gain an appreciation for what editors mean when they say “character-driven plot.” This is much more than a story about WWII. Marie-Louise is a blind 14-year-old girl… [Read More]
It’s December and I reflect back on the books I’ve read this year which stand out above all others from my vantage as a book development editor. Here’s my top 10 list of great new books and why I think these works will stand the test of time. Fiction #1 A Tale for the Time Being by Ruth Ozeki – March 2013 In Tokyo, sixteen-year-old… [Read More]
Nearly a billion people have registered accounts on Twitter and 100 million of them use it every day. Three quarters of them on a mobile device. As a writer, it’s easy to dismiss Twitter. If you’re an author, it’s a mistake to do so. If your readers are over 50 years old or under 10, you won’t find them on Twitter, right? Wrong question. If… [Read More]
Typically written for new releases 30 days before publication date or up to 90 days afterwards, book reviews are 500-750 word essays which give other readers an idea of what the book is about so they can decide whether or not to read it. I blogged about the reasons to consider book reviews a couple of weeks ago. Here I provide suggestions on what to… [Read More]
As an author, this is a critical question to ask yourself as you begin to plan and write your book proposal. You’ll need to provide a list of reviewers as part of your marketing and publicity plans. Book reviews come in all sizes, colors, and styles these days. Once the purview of literary critics, many book reviews have turned into book reports. Remember fourth grade?… [Read More]
There are three rules regarding negative reviews/feedback. Rule number one: do not respond. Rule number two: even when the reviewer completely misunderstood or misrepresents your book—do not respond. And, rule number three: especially when you feel a response is justified, and this case is the exception and calls for a response—do not respond. While there are many reasons you should observe this rule, the most… [Read More]
In the modern publishing world, there are many new challenges authors face in promoting their books, but there are also many new avenues to aid in digital marketing of forthcoming releases. NetGalley provides a resource for authors and publishers to accumulate quality reviews from relevant readers, an essential pre-publishing marketing step. Strong early praise from a notable reviewer can draw in significantly more readers once… [Read More]
In the special part of my brain reserved for book related ephemera is a running list of my all-time favorite novels. I update the list quarterly in the event that I must spend the rest of my life on a remote island and will only be permitted ten books. So when this happens, I’ll be ready. I’ll shrug and say, “Sure, give me a minute…. [Read More]
It is the author’s responsibility to seek endorsements for their books and publishers expect you to get them. Blurbs – often only a few words from an endorsement from a high profile author, celebrity or expert – appear on a book’s cover or dust jacket flaps. Blurbs are used in letters to solicit book reviews, on tip sheets to booksellers, in marketing materials and press… [Read More]