Design and Content Development for Your Author Website Before you get lost in the design details of a WordPress website, it’s important for authors to keep in mind the type of site they want to build. For most of our clients, we recommend a site that says “successful, professional author.” But beyond this general aesthetic, what will your site actually look like? What will it… [Read More]
Today I list 10 times when an author of non-fiction might need a book development editor. If you plan to write a book and your goal is publication, then you might find the professional services of a book development editor valuable. 1. Before you begin writing the manuscript, take your concept to a book development editor. Don’t write the book before you’ve done your business… [Read More]
Keeping Up With the Joneses in the Design and Development of Your New Website and Blog Over the last three Saturdays, we have outlined preliminary steps for building an author website and blog. Today we talk about design. But before picking out tiles and swatches for your new electronic home, look at your neighbors’ houses. Do some window shopping. Compare yourself to the Joneses by… [Read More]
On YouTube you can view hundreds of clandestine copies of the unofficial people’s anthem of Iran, “Ey Irani.” The identities of these underground musical artists remain unknown but the viral impact is political dissidence. On the streets of Tehran in 2008-2009, the song lyrics of Malek O’Shoara Bahar offered resistance to tyranny. The Green Movement and the Arab Spring now interest Americans as social media… [Read More]
For the Love of Books is a series of blogs we have run this fall of 2011 to celebrate all things BOOK. This week we feature a memoir writer living in Brooklyn, Ashley Grill. Ashley brings a different perspective with her observations of living in Brooklyn and seeing books everywhere….. “Walking along the rows of brownstone buildings in Park Slope is one of my favorite things about living in Brooklyn,… [Read More]
Baby Step 3: Build your author online presence by making executive decisions in answer to the following three questions. Who will provide you with internet service? Who will provide webhosting service for your website/blog? What content management system is right for you as an author? Internet service providers are those who bring the internet into your home or office. This may be your phone company,… [Read More]
So you’ve searched Google and Go.Daddy to determine that your author name is available as a domain name. Great. But before you buy a domain name and begin building the foundation for your electronic home, open a Google account and set up an administrative email address through Gmail, using your author name. This is the name you will use consistently across all communication formats—print and… [Read More]
Creating Your Author Platform: Your Name is Your Brand Authors’ names are their brands, and satisfied readers exercise brand loyalty. They shop for titles by author name, and when they come across a real find, they recommend it to friends. Those friends do the same, and the chain continues. But a book is more than a cover or jacket. It is the embodiment of a… [Read More]
An attitude of gratitude isn’t just a holiday message. It’s a company philosophy for Swenson Book Development LLC. Thanksgiving is the perfect time to affirm our sentiments that we have so much for which to be grateful. We appreciate all the good books our clients have published: Almost Everything Takes Forever (Antrim House) Dear Friend Amelia (Six Mile Creek Press) Drawing Love (Indie Writers Press)… [Read More]
Journalist Cathryn Prince signs book contract with Palgrave Macmillan. Stalin’s Last Torpedo by Cathryn J. Prince—the little known story of history’s largest maritime disaster—is under contract with Palgrave Macmillan. Prince plans to write it largely through the perspective of the surviving eyewitnesses. At the end of World War Two, Soviet torpedoes sank the Wilhelm Gustloff—a cruise liner turned escape ship—sending roughly 9,000 German refugees to… [Read More]
