Social Media Metrics: What do they mean for authors?
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April 28, 2012

If you are an author who seeks an agent or publisher, you know that it is important to have an audience platform. What’s an audience platform? Historically we think of the soapbox a speaker stood upon at a busy intersection of streets hawking one’s ideas or wares. Print advertisers have long based their rates on the size of their circulation, or the “reach” of the… [Read More]

Social Media are marketing research tools for authors
by,
February 25, 2012

Too often I hear an author say their social media efforts will come after the book is out. Too late. Authors, especially if they are working on their first book, need an audience platform built before they can interest an agent or an acquisition editor in their book concept. If you are a talk show host, national sports figure, political candidate, or star on stage or… [Read More]

Why authors use social media
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January 21, 2012

Too often I hear writers say they don’t see the point of social media, while others say they will use it after they’ve written their book. It’s a common refrain: writers just want to write. Many writers shy away from social media because they think it is nothing more than hype and sales. These are the same people who use Google search engines, rely on online… [Read More]

Authors Add Face-to-Face to Your Social Media
by,
September 17, 2011

Facebook, Twitter, LinkedIn, blogs, websites, and other electronic media platforms are important to an author’s success in the book business today. Let’s face it; you can’t ignore social media anymore if you plan to publish your book. Last week on this blog, Danielle made the point that even if you have electronic platforms up and running, they are of little value unless you can provide… [Read More]