On January 9, 2018, the social media site for readers, GoodReads.com, changed its policy regarding Giveaways. What used to be an inexpensive and clever marketing tool for books is now a new revenue stream for GoodReads, which is owned by Amazon. GoodReads, established in 2007, had more than 65 million members registered in 2017. Until Amazon purchased GoodReads in 2013, it was a rival to… [Read More]
DRM is an acronym that readers may not associate with good experiences – you’ll encounter it a lot in articles about the woman who had her digital library remotely wiped from her Kindle by Amazon or ones about the poetic deletion of George Orwell’s 1984 from hundreds of e-reader devices. DRM is a topic that gets people in flames – and as a future author,… [Read More]
Steven Piersanti, the President of Berrett-Koehler Publishers, recently updated his 2009 report on the publishing industry earlier this summer. Previously I posted an essay here that referenced Piersanti’s points raised in 2009 and how authors could overcome the 10 big mistakes big publishers make (February 28, 2011). Piersanti’s assessment in 2011 reflects the changes in technology and the economy in the past two years. In… [Read More]
