Some professional writers have a Facebook Page. Others use Twitter or Tumblr. Many non-fiction authors have a profile on LinkedIn. But every author needs a website under their own domain name. “Why, oh why, must I also build a website and blog, too?” I often get this question from clients who seek publication of their book manuscripts. Here’s why. You don’t own your own real… [Read More]
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Leave it to a creative director from one of the world’s biggest internet marketing companies to creatively call into question many of the old assumptions about book publishing. With his wacky sense of humor, Andrew Kessler opened a Book Store on Hudson Street in New York City to launch his new book, Martian Summer (Pegasus). It’s not a Books Store; it’s a Book Store. Just… [Read More]
Filed Under: Andrew Kessler, HUGE, internet marketing, Martian Summer, Open Road Media, Pegasus, video book trailer, viral