HarperCollins now offers prospective authors AUTHONOMY. This is more than a self-publishing venture. It’s a cash cow based on wannabe authors’ vanity; not on selling books. They get writers to register at their exclusive site and gain feedback from other writers in a community of commentators and critics. Posting their writing on this corporate site is also a breeding ground for new ideas beyond agents’… [Read More]
Filed Under: audience, Authonomy, brand dilution, customers, HarperCollins, marketing strategy, Publishers, self-publishing, vanity press, wannabe authors
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