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March Brings a New Facebook Timeline Layout to Your Page
by, Claire Webber
March 26, 2013

Your Facebook timeline is about to look different for spring 2013 – changes to profile pages are happening now, so don’t be surprised if next time you log in you see something a little different! The updated timeline layout banishes separate boxes for friends, maps, photos and applications and replaces them with text tabs. The entire look is more minimalist and shifts ‘activity’ to one… [Read More]

Filed Under: Facebook, Facebook apps, Privacy Settings
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Time to update your bio. It’s January, Authors.
by, Jill Swenson
January 8, 2013

Now is a good time to update your biographical profile. January starts a new year and every author needs a short (i.e., 250-500 words) description of themselves in addition to a good head shot. The Bio is a big part of an author’s brand. Your book is the product, but you are the brand. And to keep your brand fresh and current, it’s time to… [Read More]

Filed Under: About the Author, Amazon Author Page, avatar, Biographical profile, Facebook, headshot, LinkedIn, personal profiles, Tumblr, Twitter, updates
1 Comment
Can a Status Update Protect Your Privacy?
by, Claire Webber
November 27, 2012

You may have been noticing a particular status update making the rounds on Facebook. It’s a disclaimer that asserts the poster’s copyright and privacy rights, and it makes it seem like it’s as easy as copy/paste to protect yourself from anything you failed to catch in the Terms and Conditions you agreed to upon signing up for Facebook. Of course, it’s total malarky. Before you can… [Read More]

Filed Under: Facebook, internet, Marketing, online privacy, Social Media networks, technology
1 Comment
“Why can’t I see everyone’s updates?” (and a Facebook secret they don’t want you to know)
by, Claire Webber
November 24, 2012

It was only up for a few hours – a programmer stumbled upon a link to access the raw, unfiltered chronological newsfeed that so many users want. But as soon as the internet had discovered a glimpse of the pure stream of friend posts and status updates, it was gone. You may have noticed that your news feed doesn’t give your all your friends’ posts. In fact,… [Read More]

Filed Under: Edgerank, Facebook, Most Recent Stories, Newsfeed, Top Stories
2 Comments
The Rules of (Facebook) Engagement
by, Claire Webber
November 20, 2012

When you first sign in to Facebook, your newsfeed automatically defaults to Top Stories – but how do these items get ranked? What makes your aunt’s status update rank higher than your soccer coach’s new car photos? And more importantly, how can you find yourself consistently ranked in the top stories? First off, take a deep breath, because you can’t control everything – if one… [Read More]

Filed Under: Edgerank, Engagement, Facebook, Liking, relationships
1 Comment
New strategy for authors to use Facebook cost effectively
by, Jill Swenson
November 17, 2012

You’ve been told that as an author you can’t afford to ignore Facebook with its 3 million followers. So you created a Page and worked hard to gain those “Likes” with compelling content.  You stopped complaining that you had to do double duty with both a personal profile and an Author Page to maintain. You even accepted the changes with the new timeline without much… [Read More]

Filed Under: Audience platform, Facebook, Pages, Personal Profile, Privacy Settings, social media strategy, Subscribers
No Comments
Updating Your Browser – Security and Style with a Single Click
by, Claire Webber
November 13, 2012

It’s easy to ignore those update pop-up windows on your computer, especially for web browser updates – after all, you can still get online. Why fix what ain’t broke?

Filed Under: browser, Facebook, internet, security, technology, updates
1 Comment
Leigh Stein’s “Dispatch from the Future”
by, Bethany Dixon
August 28, 2012

“Have you ever been in love? Have you ever dreamed of revenge? Have you ever felt like no one knows who or where you are, and so your body may never be discovered? Have you ever wanted for a night to never end? Have you ever wanted to run away? Have you ever gone outside and seen the sky?” In an interview with girlslikegiants.wordpress.com, Leigh… [Read More]

Filed Under: @rhymeswithbee, Adolescent, Bachelorette, Brooklyn literati, Dispatches from the Future, Epistolophobia, Facebook, Girlslikegiants, Leigh Stein, Lindsay Lohan, Melville House, poetry, Poetry Foundation, The Notebook
No Comments
Should The F in Facebook be capitalized?
by, Jill Swenson
August 18, 2012

Should the “f” in Facebook be capitalized? The icon, logo and brand identity of this popular social networking site use the lowercase letter. Brilliant marketing by breaking the style rule. But what is a copyeditor to do? Of course, I googled it. (Notice as a verb, Google is not capitalized). My research revealed lots of posts and comments regarding the marketing genius behind NOT capitalizing Facebook…. [Read More]

Filed Under: capitalization, Facebook, Google, Kate Turabian, Manual of Style, nouns, University of Chicago, verbs
No Comments
Identify your readers, dear writer
by, Jill Swenson
July 21, 2012

When you write a query letter and book proposal to an agent or acquisitions editor, there are certain things they want to know before considering your manuscript. They want to hear about you and your book, but what they really care about is the audience. What audience is your book intended for? Describe your readers in demographic detail. Where do your readers live? Work? Learn?… [Read More]

Filed Under: audience, Facebook, LinkedIn, Marketing, Platform, Readers, social media metrics, Twitter
1 Comment

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