Connecting your Facebook Business Page with your Personal Profile Timeline
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July 14, 2012

If you’re an author on Facebook, you’ve certainly noticed that your personal timeline and your page exist as two seperate entities – at least on Facebook, your ‘Author-Self’ and ‘Everything-Else-Self’ are as divided as the North and South Poles. It’s not even possible to write on your own personal timeline; you can only communicate with other business pages directly. What’s a well-connected and sociable author to… [Read More]

Using Google Alerts: a How-To for Instant Access to Security and Content
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July 7, 2012

If you really distill the many difficulties of blogging, there are two issues that are the most arduous to contend with on the regular: monitoring who’s talking about you, and coming up with fresh and fantastic ideas. Luckily, Google already has you covered. Google Alerts is a free online tool that can alert you anytime it finds a new page on the ‘net that’s related… [Read More]

It’s Time to Data Mine – Installing Google Analytics
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May 12, 2012

Much of the labor of creating a snappy and engaging blog is visible to the outside world – your carefully crafted content, your punctual updates, your original style and creative voice… But under all of that outward cultivation lies a rushing river of information, a spring of data that you need to tap.  Who is visiting your site? How long are they staying? How did they get… [Read More]

Social Media for Authors: What is a blogroll?
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January 14, 2012

In WordPress, the Blogroll is a widget that appears in a side column on your blog page. How does a blogroll work? It provides a list of links to blogs (or other websites) you think your readers might be interested in. A blogroll is your personal endorsement of websites – the places you recommend someone visit for related content. To add a blogroll to your… [Read More]

Danielle Sherwood is the reader on the book beat
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June 12, 2011

When Jill Swenson asked me to write a 500 word post for Swenson Book Development LLC book blog, I was apprehensive. For one, writing creatively has never been one of my strengths. But writing critiques, doing research, and procrastinating are. Helping others write is why I want to work in book publishing. Even if the publishing industry is struggling. I refuse to say publishing is… [Read More]

Why should authors blog? Top 10
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January 24, 2011

1. Writing improves with practice. 2. Blogging allows you to hone your rewriting skills with its many editing functions. 3. Blogs attract readers; and the more readers the bigger your audience. 4. Blogs generate important feedback from readers. 5. Blogging connects you with other authors, readers, and book lovers. 6. A blog is a low cost way to market yourself as an author and promote… [Read More]