When you first sign in to Facebook, your newsfeed automatically defaults to Top Stories – but how do these items get ranked? What makes your aunt’s status update rank higher than your soccer coach’s new car photos? And more importantly, how can you find yourself consistently ranked in the top stories? First off, take a deep breath, because you can’t control everything – if one of your Facebook friends never ‘likes’ your photos, never comments on your statuses, and doesn’t interact with you on the site, your posts probably won’t show up in their Top Stories. You simply don’t have a high enough Edgerank with them What is Edgerank? Edgerank is the algorithm used by Facebook to determine where your posts sits in the hierarchy of your friends’ newsfeeds. It is a sum of three parts: Affinity: The amount of repeat interactions you have had with this individual – or their friends, or friends of friends – on Facebook Weight: Facebook has assigned arbitrary values to different interactions. For example, commenting carries more weight than liking. As a general rule, interactions that take more time have more weight. What exactly are the weight values of interactions? Only the Facebook and Edgerank developers know… Time Decay: As each interaction ages, it loses value. New posts are valued higher than old ones. For example, a post from your brother that has received 5 comments is likely to show up high on your newsfeed, whereas a post from someone you hardly talk to…
The return on your investment of time and energy spent on building an audience platform depends largely on an author’s strategy. I’ve observed too many authors spinning their wheels with the challenges of the technology, losing sight of the objectives, and missing opportunities to learn more how to market their own books. Here are some tactics that lead to epic failures in social media strategies… [Read More]
Filed Under: broadcasting, Engagement, multi-to-multi-point communication, one to many, push-pull, strategy, tactics
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Coaching a writer to become an author involves more than writing. I’ve had the good fortune to work with writers for 30 years and I’ve discovered one secret to an author’s success that has nothing to do with their writing talents: professional behavior. I see too many good writers make mistakes without knowing they inflict self-injury to their publishing efforts. Here’s a list of things… [Read More]
Writing is not easy. As a developmental editor I have had the pleasure of working with fine artists, storytellers, public speakers, radio journalists, scientists, and college professors on book projects.For many, their authority as an author is based on skills and talents other than writing. Here are some tips I gathered from other professionals that may help others stand on their authority based on expertise… [Read More]
Before the advent of Facebook, Twitter, or LinkedIn, an author only needed to demonstrate to agents, editors, and publishers that his or her book had a potential audience. Today, an author has to show customers waiting to buy the book when it is released. Book marketing in the digital era of transmedia is about pulling readers in to the author’s platform rather than pushing books… [Read More]
Award winning author, Cathryn Prince, will be in Ithaca for two events during Veterans Day weekend. Cathryn Prince is the author of four books of non-fiction history, a frequent contributor to The Christian Science Monitor, The Weston Forum, Weston Magazine, and Ridgefield Magazine, and has taught journalism at Quinnipiac, Columbia and Boston Universities. Military Writers Society of America recently awarded Cathryn Prince its 2013 Founders Award for Death… [Read More]