Whether you are preparing to launch your new book, still writing the manuscript, or marketing your book a year after its release, you can’t ignore the importance of your author platform for your success as an author. Today you need to demonstrate to a publisher you have built a big enough platform to sell a sufficient number of books before they’ll offer you a contract. And if you pursue self-publishing, it is even more important. How else will readers find your book? An author platform isn’t measured by the number of followers on Facebook or Twitter or Instagram, but on the size and scope of readers who know you already and are interested in what you have to say. Taking stock of your efforts to attract readers will help you determine where to put your efforts into growing your customer base. Building your author platform requires a consistent, focused effort to make incremental improvements in extending your reach through expanding your social networks. Whether you use an Excel or Google spreadsheet, or a whiteboard on your wall, create a grid for assessing your current author platform. Channels: Make a list of all the ways you communicate with (potential) readers and places where you can be reached by someone who is trying to connect with you Mailing address Email address Agent’s contact information Publisher’s contact information Publicist’s contact information Website Blog Newsletter Amazon profile Goodreads profile LinkedIn profile Facebook Page and/or personal profile Twitter profile Instagram profile Pinterest profile Previous publications…
Today I’m going to share my top 10 digital tools for the business of being an author. Most of these are free and all of them are easy to use. I recommend them to you because I use them and find them valuable and think you will too. (1) WordPress for website and blogging – Hands down there is no better platform for authors… [Read More]
Passive voice weakens your writing. It obscures responsibility for action. Those who learn English as a second language struggle to make sense of the many ways in which Americans use passive verb constructions in everyday speech. It often finds its way into our writing. Rarely is the writer conscious of this problem in their writing. Passive voice is used by victims. Instead of actors, they… [Read More]
January is a time for new starts and creative bursts. Despite the bitter cold and desolate landscape, this is a wonderful time to generate fresh content. Take this One Week writing challenge. Spend 15-20 minutes every day for the next week. Day 1 Pick a photograph that speaks to you. One with a story behind it that isn’t entirely contained in the visual… [Read More]
Will you read what I’ve written? As soon as I think I’ve finished writing a new piece, there’s that irresistible urge to get feedback from a reader. What do you think, eh? It’s more than yearning for instant ego gratification. That’s pretty nice, too. But it won’t help me take my writing to the next level. The sense of accomplishment from getting it down on… [Read More]
If you are a writer who seeks publication, you need to read. Yes, more books. I often hear from writers who tell me they don’t read because they don’t want to be influenced by others’ works. Bah Hambug! Everything is a Remix! To combine or edit existing materials produces something new. Original ideas aren’t created in a vacuum. You don’t read because you don’t have… [Read More]