In the modern publishing world, there are many new challenges authors face in promoting their books, but there are also many new avenues to aid in digital marketing of forthcoming releases. NetGalley provides a resource for authors and publishers to accumulate quality reviews from relevant readers, an essential pre-publishing marketing step. Strong early praise from a notable reviewer can draw in significantly more readers once a title is released. Rather than sending galleys the traditional way (an advance review copy right to a reviewer’s doorstep) NetGalley offers promotion through digital galleys, which eradicates the costs of printing and shipping. When a publisher or author establishes an account with NetGalley, the titles they post become available to NetGalley’s network of what they call “professional readers,” or book reviewers, journalists, bloggers, librarians, and others in the book world who can access and review these titles for free. Since many of the reviewers are already involved in book promotion, a glowing review could also lead to further collaboration and marketing opportunities down the road. When professional readers look for titles to review, they can search by publisher or by title or browse by genre. When they find a title of interest and submit a request for a digital galley, the corresponding owner can decide if there is a good fit based on the reader’s member profile. Authors or publishers must approve all galley requests before readers can receive them. And beyond NetGalley’s expansive network, they can also send requests for review to contacts within their own…
Congratulations to Elaine Mansfield Leaning into Love: A Spiritual Journey through Grief, by Elaine Mansfield (Larson Publications) has been awarded a national gold medal for the best book in the category Aging/Death & Dying from the world’s largest book awards contest. The Independent Publisher Book Awards, known as the IPPY, honor the year’s best titles from around the world published by academic, small and independent… [Read More]
Filed Under: Aging, Death & Dying, Elaine Mansfield, Independent Publishers Book Awards, IPPY Awards, Larson Publications, Leaning Into Love
2 Comments
How to prepare for a successful reading Once your book is published, expect to schedule events where you read an excerpt of your work out loud to an audience. Reader engagement sells books and one of the tried and true methods for authors are public readings. How can you best prepare for a successful reading? If you have been to enough author readings you know… [Read More]
On Saturday morning at 9 a.m. at the Atlas Coffee Mill, three dozen Fox Cities writers filled a meeting room for a workshop with Will Schwalbe, author of End-of-Your-Life Book Club (Knopf, 2012) and editor at Macmillan. Friday afternoon there were two readings to packed houses as part of the Fox Cities Book Festival. I listened to him at UW Fox Valley where the audience spilled… [Read More]
The Fox Cities Book Festival is April 20-26 in Appleton, Neenah, Menasha, Kaukauna, Little Chute, and Kimberly, Wisconsin. This book festival aims to connect writers with their readers and readers with those who write the books they read. During my first week of residency in Wisconsin, I plan to partake in this celebration of books. Throughout the week authors share their works through readings, panel… [Read More]
After more than twenty years in the Ithaca area, Jill Swenson moves to Appleton, Wisconsin this month. She arrived from Athens, Georgia, in 1992 to teach at Ithaca College and stayed in 2002 when she left the golden handcuffs of tenure behind. Living off the land and off-the-grid, she and her husband raised deer, elk, and bison. When Sam Warren died in 2009, she… [Read More]