French for ‘pen name,’ a nom de plume is a fictitious name under which an author publishes. Mark Twain was the nom de plume of Samuel Clemens. George Eliot sounded more serious than Mary Ann Evans. Theodore Geisel was known as Dr. Seuss. In 1899 William Sydney Porter took the name O. Henry so editors might never know the stories were submitted by a convicted felon. Eric Blair become George Orwell as a shield from critics and cranks. A fascinating collection of stories about authors who took pen names can be found in Carmela Ciuaru’s Nom de Plume: A (Secret) History of Pseudonyms (Harper, 2011). Why some of the most well-known writers sought privacy and anonymity tells us as much about the times as the temperament of the artist. Patricia Highsmith penned her lesbian novel as Claire Morgan in the 1950s. Vampire novelist Anne Rice wrote erotica as A. N. Roquelaure in the 80s’ to avoid scandalizing her father, but her ruse didn’t last long. Sylvia Plath first published The Bell Jar under the pen name Victoria Lucas because she feared it would offend her mother. The reasons for taking a nom de plume are as varied as the writers who do it. And the times have changed. J.D. Robb, Nora Roberts, Jill March, and Sarah Hardesty are four pseudonyms used by author Eleanor Marie Robertson. She uses a different name for writing romance, suspense, fantasy, and for titles she publishes in the U.K. For prolific genre writers, it’s one…
Today is the release date for All In Her Head: A Novel by Sunny Mera from She Writes Press. I look forward to celebrating the book launch in Brooklyn later this week. To be honest, I wasn’t sure this day would ever come. Not because Sunny Mera couldn’t write, but because of the enormous risks she would need to take in sharing her story with… [Read More]
How are readers going to find you? When agents and publishers consider a book project, especially nonfiction, they ask questions about your discoverability. There are two basic ways authors and their books get found by readers: search or referral. The first method requires you master search engine optimization and the second requires you master social networking. The marriage of the two in social media marketing… [Read More]
Interested in a writing residency or retreat but worried your application to MacDowell will end up in the slush pile? If what you’re after is quality writing time and connections with other writers, go for function rather than prestige. Plenty of writing retreats and residencies offer quiet space in idyllic settings, sometimes with reduced or subsidized costs based on need. Some require engagement with the… [Read More]
Agents and publishers in their submission guidelines often ask for a list of comparable titles. By identifying these books, they can estimate the size of the print run and a P&L (profit-and-loss statement). Identifying the current books on the market which serve the needs of your readers helps you with the business of being an author and your bottom-line, too. The comparative title analysis identifies the authors… [Read More]
Book festivals are celebrations of reading and writing and they bring authors face to face with their audiences. Don’t overlook them in your marketing plan as you will find they are a wonderful way to meet your readers and market your books. Like rock concerts and music festivals to recording artists, book festivals are the performance highlights to any author’s book tour. Autumn and book… [Read More]



