Does an author really need to blog? Not necessarily. If you are writing fiction or a children’s storybook, probably not. If you’re writing nonfiction or memoir, probably so. To answer the question, you must ask yourself whether you can reach the audience who will buy your book with a blog. Children rarely make consumer choices about books, but their parents do. Tina L. Peterson wrote a middle-grade novel, Oscar and the Amazing Gravity Repellent. She has a Ph.D. in mass media and communications and is an activist for media literacy. In Media Parentis is where she blogs about smartphones and sleep deprivation, Superbowl Advertising Bingo, and why we need diverse children’s literature. If you have a way to speak to those who buy books like yours, then a blog may be a tool to pull customers to your writing. If you are writing for wildlife naturalists who spend the majority of their time in the field in remote locations like Linda J. Spielman, then you likely don’t need to blog because your customers aren’t likely to be searching online for A Field Guide to Tracking Mammals in the Northeast. But if your book is about a nonfiction subject on which people use search engines to seek out new information, then blogging can be an important instrument in your author’s bag toolkit. Blogging serves two purposes. One, it helps search engines keep your site at the top of the list of hits when someone types in your keywords. Every time you post…

Today I welcome Linda J. Spielman as a guest-blogger. Linda is the author of A Field Guide to Tracking Mammals in the Northeast (Countryman Press/W.W. Norton). Now that snow is in the forecast, it’s a fabulous time to get outside and start tracking wildlife. Linda Spielman shares her experience of finding bobcat tracks with us. You can enter to win a free copy of her new book at Goodreads. The thought of snow gets us trackers very excited. As the season advances from fall to winter, snow becomes more and more likely. Early snow usually doesn’t last very long but while it does, it can be a beautiful medium for recording animal tracks. Such was the case several years ago at my camp in the western foothills of the Adirondacks. When I went to bed it was raining but the temperature fell overnight. When I awoke I found several inches of snow overlying an icy layer of frozen rain.  I eagerly headed out to see what I could find. The walking was easy, and the new snow formed a beautiful–but mostly unmarred–white carpet over everything. I climbed a rocky slope and approached an old log landing. Suddenly there in front of me were the most beautiful bobcat tracks I had ever seen. The snow was just cold enough and shallow enough to make perfect molds of the animal’s feet as it explored a jumble of discarded log sections. The bobcat had walked carefully along the logs, occasionally stepping from one…

Linda J. Spielman gave a presentation at the Nevins Center in the Cornell University Botanic Garden on July 16 at an event which celebrated the launch of her new book, A Field Guide to Tracking Mammals in the Northeast (Countryman Press/W.W. Norton). This wasn’t like any other book launch I’ve ever been to and I mean that in a good way. Cornell University provided eight rows of ten chairs and an overhead projection system. The large room backlit by panoramic views of the botanical gardens had been set up like a lecture hall. People of all ages filled every seat, and an overflow of dear friends at the back of the room made for a spectacular turnout. After Linda’s lecture, the line for book signing went on for an hour. But it was Linda J. Spielman whom they had come to see as a teacher and tracker. And now I know why. Her presentation packed a punch. Tracking wildlife is a lot like doing scientific research of any kind. And Linda is a naturalist who looks and listens from the depth and breadth of multiple scientific disciplines. She began by describing her fascination as a child with what evidence she saw in the woods back behind their house. Evidence that made her wonder who had been there and what happened when she wasn’t there. It’s the puzzle of figuring things out. What critter left that imprint in the mud? Who galloped across the field in the snow? The tracks, or evidence, tell a…