Are you on the start of your journey to publication? Authors’ names are their brands, and satisfied readers exercise brand loyalty. They shop for titles by author name, and when they come across a real find, they recommend it to friends. Those friends do the same, and the chain continues. But a book is more than a cover or jacket. It is the embodiment of a human voice to which the reader seeks connection. Thus, loyal readers attend book signings, subscribe to newsletters, and use Facebook, Twitter, LinkedIn, and other social media platforms to make contact with favorite authors. The deeper the social connection between reader and author, the more likely the reader will act as the author’s sales agent. There is nothing better than word-of-mouth advertising for a book. Cultivating an audience for your writing is something you are expected to bring to the table when you have a manuscript for them to consider for publication. In creating your author platform and establishing your name as your brand, you want to be consistent and constant. If your name is Amy Anderson, your professional contact email will be amy@amyanderson.com; your gmail will be amyanderson@gmail.com; your website will be www.amyanderson.com. Your Twitter account will be – drumroll please – @AmyAnderson. Do not use the title of your book. Do not use any catchy taglines or slogans. Use your name. But first check that your name is available. Since Amy Anderson is a common name, you may need to use a legal…
Last week I wrote about deciding upon your author name to determine your domain name. Once you have purchased your domain, the next step is stake out your own real estate on the internet. Before you build your author website, you will need to answer three questions. (1) Who will provide you with internet service? Internet service providers (ISPs) are those who bring the… [Read More]
Filed Under: Internet Service Provider, Webhosting, WordPress.org
1 Comment
Are you on the start of your journey to publication? Authors’ names are their brands, and satisfied readers exercise brand loyalty. They shop for titles by author name, and when they come across a real find, they recommend it to friends. Those friends do the same, and the chain continues. But a book is more than a cover or jacket. It is the embodiment of… [Read More]
Looking for something to read or gift this holiday season? Here are my book recommendations for the best of 2017. None of these titles are written by my clients. Each one of these books is something I’ve enjoyed as a reader during the last year and give you my best word-of-mouth recommendation. I read four or five books a month for pleasure and these are… [Read More]
Guest blog by Carolyn Porter, author of Marcel’s Letters: A Font and the Search for One Man’s Fate (Skyhorse, 2017). In the five months “Marcel’s Letters” has lived in the world, I have been honored to join ten book clubs, and I look forward to the half-dozen more who have arranged events for the coming months. The visits have been delightful. If I sound surprised,… [Read More]
Where should your book be reviewed? What literary journals and magazines should you submit excerpts or adaptations to? Which bookstore events will be worth your while? Are there podcasts or radio interviews you should book to promote your new release? These and other questions you may have when you begin to put together a marketing strategy are not easy to answer. Studying your comp titles… [Read More]