As gift-giving season draws closer, publishers look to retailers to stock up for the holidays, but this season, one of the largest retailers, Amazon, decided to drastically cut book orders to publishers. The cuts are due to space issues in Amazon’s warehouses as they make room for “bigger-ticket items for Black Friday and Cyber Monday,” Publisher’s Weekly suggests. This choice to cut orders has a significant impact on publishers, resulting in lower sales during a season when publishers count on high buy-ins. Amazon’s decision is especially hurtful to indie publishers who rely heavily or completely on Amazon for sales. The decision “will affect publishers’ bottom lines for months to come,” Independent Book Publishers Association (IBPA) states. Despite the fact that Amazon began as an online bookstore in 1994, its ever-increasing dominance and power creates a dependency that ultimately hurts the book industry. Amazon has no devotion or concern for the book industry, and its decision to cut book orders demonstrates just how important it is for book lovers to avoid Amazon for book purchases. The head of one company suggested moving more sales to retailers like Walmart and Barnes & Noble, but the best thing book buyers can do to support the industry is to make purchases from local independent bookstores. Purchasing from indie bookstores supports jobs, authors, and the local economy in a way that large retailers like Amazon simply cannot. Despite its convenience, Amazon is ultimately a harm to the book industry. This season, support your local community…

Whether you are an aspiring author or on your sixth or seventh book, professional development comes with the territory. The business of being an author can be overwhelming for many people who don’t have the background. How can you best prepare for today’s marketplace? I’ve worked with writers on their craft for decades and these are the secrets to the success of their writing and publishing efforts. Read. I mean read a lot. Obsessively. Read deeply in your genre. Read broadly beyond your comfort zone. Read for craft. Read for fun. Patronize your local public library. Volunteer. Get to know your reference librarian. Attend events and participate in programs there. Shop at your local brick and mortar bookstore. Befriend the bookseller and encourage others to frequent the store. Give books as gifts. Attend author events and buy a copy for the author to sign. Join a book club. Reading titles you might not otherwise is good practice. You refine your sense of what you like and learn what other readers like, or don’t, and why. Take a class or writing workshop. Continuing professional development is always encouraged. No matter how many books you’ve got under your belt, you continue to grow your writing talents. Join a writer’s group. Meeting with other writers who commit to improve their work has many benefits. Not the least of which is the support and accountability you provide to one another. Read your work-in-progress or poetry to an audience. Or tell your story at a…

Agents and publishers in their submission guidelines often ask for a list of comparable titles. By identifying these books, they can estimate the size of the print run and a P&L (profit-and-loss statement). Identifying the current books on the market which serve the needs of your readers helps you with the business of being an author and your bottom-line, too. The comparative title analysis identifies the authors who reach your readers. You will want to get to know them. And their readers. And your best strategy is to pay it forward. The books you read and consider comparative titles in your proposal are ones you should write a thoughtful review and post it on GoodRead or Amazon. Authors read these and so do readers. If you want your book to be reviewed by readers, then you need to review books your readers are reading now. Consider this a form of guerrilla marketing. On Amazon and GoodReads you can meet your tribe of readers. Get to know your customers and what they like and dislike about the books they are currently reading. How can you write a better book to fulfill the expectations and needs of readers? Perhaps you want to write book reviews for publication in a journal, magazine, or newspaper. For example, if you write for women and hope to publish your own work one day then you might consider spending a year becoming a book reviewer for Story Circle Book Reviews. If you write nonfiction and belong to a professional…