Even the most poignant blog post is virtually unreadable without a little visual appeal. On one hand, text matters most because content is KING of SEO. However, the queen in this strategic game toward publishing flanks the important part of your content – key words, headings, and links generate your SEO. Your ideas are what will make people keep coming back and your visitors come… [Read More]
Twitter will automatically shorten any link you put into your tweet for you, but how do you know if anyone actually clicked on your link? Facebook will translate a link in your status update to make it clickable, but how can you track who actually clicks? Neither Twitter nor Facebook can tell you that. You can get a “read” receipt from an email you send, but… [Read More]
Yes, it is Tuesday. Yes, I am late in posting this blog. Yes, I owe my sanity to the digital divas I work with at Swenson Book Development, LLC. Like many authors, I just want to write. When things go awry, I want to cry. In the last 10 days, the email server went down, my webhost crashed its system, my company email account popped… [Read More]
When I use technology, I can’t help but think of this driver’s refrain, passed on to me by a former (slightly suspect) driver’s ed instructor: if you aren’t sure where you’re going, it’s best to travel on the road you know. It sounds dull and silly, but sometimes the shortcut gets you lost, takes longer, or causes an unnecessary headache. Take the road well-traveled if… [Read More]
