There’s no terror quite like realizing you can’t find an important email. Whether you filed it wrong or accidentally deleted it, you’re in for a fun scramble. Gmail makes the likelihood of this nightmare almost an impossibility with Archive, an action that effectively files your email out of your inbox while keeping it incredibly close at hand. What does Archive do in Gmail? Archiving a… [Read More]
Have your ever tried using Labels in Gmail? Labels in Gmail function sort of like tags or folders – they group your messages together with the added benefit of being able to place multiple labels on the same messages. You have some automatically created labels when you sign up for Gmail, but labels become infinitely more useful when you customize them to your emailing habits…. [Read More]
Let’s say you’ve been on a wonderful internet-free vacation for the last month. You’ve come home, unpacked, and you’ve logged into your email. I want you to imagine what your inbox looks like. Is it crammed with over 200 messages? Are your important emails rubbing shoulders with expired coupons? Is it enough to make you consider moving to an off-the-grid hermitage? It doesn’t need to… [Read More]
If you are a voracious reader — even if you will never give up the pleasure of paper — you may be considering an eReader device. But wait! You don’t need to commit just yet. You can try before you buy. “After 5 years, eBooks is a multi-billion dollar category for us and growing fast — up approximately 70% last year,” said Amazon founder Jeff Bezos. “In… [Read More]
eReading devices are one of the most polarizing topics among bibliophiles – but whether you’re glued to your Kindle or loyal to print-and-paper, being able to easily read ebooks on your computer is a revolutionizing experience. Why on a desktop? If you’ve got an eReader, you might not see the point in having a eReader program on your home computer. But consider: Being able to… [Read More]
On 01/16/2013, Google updated their Analytics Interface. The updates changed some navigation interfaces, added new functionality, and made certain areas easier to access. The Swenson Book Development Google Analytics for Author blogs written before this update have been updated to reflect these changes. If anything has been noticeably altered in the blogs, it will be clearly marked to reflect the update. Luckily, many of the… [Read More]
What good is all of this information if you can’t put it to use? By now, you know all the lingo to establish a baseline and understand where your site is currently at. A baseline is an essential combination of information – it’s the only way to see meaningful change. There are a lot of tools in Google Analytics for comparing your data – but you are an author,… [Read More]
Analytics for Authors blogs have been edited to reflect the 01/16/2013 Google Analytics update. — To navigate to Visitor Flow, click on its name on the left hand menu when you’re logged into Google Analytics. What you’ll see is a visual map of how visitors used your site. The large veritcal columns are nodes: Nodes represent a single metric – the first column defines where the… [Read More]
Analytics for Authors blogs have been edited to reflect the 01/16/2013 Google Analytics update. — You’ve gotten a feel for your audience and how they visit your site using Google Analytics, but you still might not have a clear idea what page is getting the most traffic. To get a good look at your content’s metrics, click on Content then All Pages in the left… [Read More]
Analytics for Authors blogs have been edited to reflect the 01/16/2013 Google Analytics update. — Another key section of Google Analytics is Traffic Sources. Access this section’s overview through the left-hand navigation bar.* Your traffic is broken down into three types: Direct Traffic Direct traffic are the visits you get through someone typing in your URL into an address bar, by accessing a bookmark they’ve… [Read More]
