Launching Martian Summer
by,
May 1, 2011

Leave it to a creative director from one of the world’s biggest internet marketing companies to creatively call into question many of the old assumptions about book publishing. With his wacky sense of humor, Andrew Kessler opened a Book Store on Hudson Street in New York City to launch his new book, Martian Summer (Pegasus). It’s not a Books Store; it’s a Book Store. Just… [Read More]

Robot Arms and Space Cowboys
by,
April 18, 2011

If you want to watch a rising star with a bestselling book, look to Andrew Kessler and Martian Summer. He’s part gonzo journalist, i.e. Mary Roach with gonads, and part wacky hip ad-man, i. e. his real life gig as Creative Director, HUGE. The social media buzz isn’t shameless self-promotion; it’s comedy central. Yup, the book trailers are only a piece to this sweet marketing mix… [Read More]