If you want to watch a rising star with a bestselling book, look to Andrew Kessler and Martian Summer. He’s part gonzo journalist, i.e. Mary Roach with gonads, and part wacky hip ad-man, i. e. his real life gig as Creative Director, HUGE. The social media buzz isn’t shameless self-promotion; it’s comedy central. Yup, the book trailers are only a piece to this sweet marketing mix… [Read More]