Frustrated with Facebook?
by,
May 23, 2017

More than 1.7 billion people are active on Facebook. Fifty-three percent of them are female. The average Facebook user in the U.S. was 40.5 years old. These statistics help explain why it is one of the most popular social media platforms used by authors to engage with readers. But what happens when Facebook explodes with news about political scandals, natural disasters, celebrity deaths, or sports?… [Read More]

Should an author have a Facebook Page before or after publication?
by,
November 25, 2014

It is one of the most frequent questions I get when I meet an author. Do I need a Facebook Page? Not until your book is about to be released. You need to consider using Facebook if your target audience uses Facebook. There are 1.11 billion users of Facebook, so there is a good chance some of your readers are there. It is a great tool… [Read More]

Facebook for Authors: The How and Why of Groups
by,
August 24, 2013

Managing what is private and what is public on Facebook is a matter of concern to an author. To use your personal profile on Facebook rather than an Author Page, you will need to change your privacy settings to public. Don’t fret. You can still keep those things private that you don’t care to share with the entire world, by using the privacy setting on… [Read More]

Facebook for Authors: Personal Profile or Page?
by,
August 20, 2013
Information for the Swenson Book Development Writer's Workshop

You need to consider using Facebook if your target audience uses Facebook. There are 1.11 billion users of Facebook, so there is a good chance some of your readers are there. It is a great tool if you are just beginning to build an audience platform; which should start a year before you submit a book proposal and two years before the publication date. Don’t wait… [Read More]

New strategy for authors to use Facebook cost effectively
by,
November 17, 2012

You’ve been told that as an author you can’t afford to ignore Facebook with its 3 million followers. So you created a Page and worked hard to gain those “Likes” with compelling content.  You stopped complaining that you had to do double duty with both a personal profile and an Author Page to maintain. You even accepted the changes with the new timeline without much… [Read More]