It is the author’s responsibility to seek endorsements for their books and publishers expect you to get them. Blurbs – often only a few words or phrase of praise from a high profile author, celebrity, or expert – appear on a book’s cover or dust jacket flaps. Blurbs are also used in query letters to agents, on tip sheets to booksellers, in marketing materials and… [Read More]
Agents and publishers in their submission guidelines often ask for a list of comparable titles. By identifying these books, they can estimate the size of the print run and a P&L (profit-and-loss statement). Identifying the current books on the market which serve the needs of your readers helps you with the business of being an author and your bottom-line, too. The comparative title analysis identifies the authors… [Read More]
It is the author’s responsibility to seek endorsements for their books and publishers expect you to get them. Blurbs – often only a few words from an endorsement from a high profile author, celebrity or expert – appear on a book’s cover or dust jacket flaps. Blurbs are used in letters to solicit book reviews, on tip sheets to booksellers, in marketing materials and press… [Read More]