Whether you are preparing to launch your new book, still writing the manuscript, or marketing your book a year after its release, you can’t ignore the importance of your author platform for your success as an author. Today you need to demonstrate to a publisher you have built a big enough platform to sell a sufficient number of books before they’ll offer you a contract…. [Read More]
Ravelry is a social media platform with 8 million members of the knitting and crochet community. It’s a place for knitters, crocheters, designers, spinners, felters, and dyers to keep track of their yarn, tools, and patterns, and share ideas and inspiration. Knitting has always been a part of my life. Grandma Swenson knit me Barbie Doll outfits out of fine sock yarn. I learned to… [Read More]
Everyday my email is flooded with a rush of correspondence. There’s a seemingly endless stream of messages all day, every day. Yours, too? Do you sometimes wonder whether your message disappeared into cyberspace because you did not receive a response? Did they end up in a spam folder? Is no response a “no”? How are the email messages you send handled by recipients who are… [Read More]
The single most effective marketing method for book sales remains the power of a personal recommendation. It’s advertising you just can’t buy. Hence so much focus on reviews and endorsements for your book. This also explains the current appeal of social media marketing in an author’s marketing toolkit. If your friend on Facebook likes a book, you might too. Pinterest, Instagram, Vine, Tumblr, and Twitter… [Read More]
Why do you need two email addresses? You’ve already got a personal email account with your internet service provider, or your webhosting company, or from Yahoo, AmericaOnLine, or Windows Live Mail. (previously known as Windows Outlook, previously known as Hotmail). Managing another email account sounds like twice the trouble. Relax. Your primary personal email account will remain the address where your personal mail should be delivered. Have… [Read More]
If you aren’t already receiving email updates from the Swenson Book Development, LLC blog, we’d like to invite you to subscribe using the form on the sidebar. If you are already receiving updates in your inbox, we highly suggest switching to our new format! Swenson Book Development has switched to Mailchimp as our official email RSS update system. We’re happy to announce a more readable… [Read More]
Have Unimportant Messages Enter Your Inbox Already Read There are some emails that we want to be alerted to, but don’t need associated with the urgency of an unread message. To have messages like package tracking updates or weekly newsletters enter your inbox unbolded, create a ‘Mark as Read’ filter with relevant keywords or emails. Automatically Attach a Label to Incoming Messages If you’ve already… [Read More]
Although the most common searches you’ll do in Gmail will be for messages from a single individual, Gmail offers incredible tools for searching. Here are some advanced search tips to keep in mind. Search Gmail by a Date Range Click on the downward arrow on the far right of your Gmail search box to open search options. Enter a date range and any additional search… [Read More]
There’s no terror quite like realizing you can’t find an important email. Whether you filed it wrong or accidentally deleted it, you’re in for a fun scramble. Gmail makes the likelihood of this nightmare almost an impossibility with Archive, an action that effectively files your email out of your inbox while keeping it incredibly close at hand. What does Archive do in Gmail? Archiving a… [Read More]
Have your ever tried using Labels in Gmail? Labels in Gmail function sort of like tags or folders – they group your messages together with the added benefit of being able to place multiple labels on the same messages. You have some automatically created labels when you sign up for Gmail, but labels become infinitely more useful when you customize them to your emailing habits…. [Read More]
