It is the author’s responsibility to seek endorsements for their books and publishers expect you to get them. Blurbs – often only a few words or phrase of praise from a high profile author, celebrity, or expert – appear on a book’s cover or dust jacket flaps. Blurbs are also used in query letters to agents, on tip sheets to booksellers, in marketing materials and… [Read More]
Filed Under: blurbs, book marketing, Charlie Rose, Ellen DeGeneres, Endorsements, Malcolm Gladwell, Oprah, Terry Gross
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