If you are an author who seeks an agent or publisher, you know that it is important to have an audience platform. What’s an audience platform? Historically we think of the soapbox a speaker stood upon at a busy intersection of streets hawking one’s ideas or wares. Print advertisers have long based their rates on the size of their circulation, or the “reach” of the… [Read More]
Filed Under: Bookscan, Facebook Page Insights, free tools, Google Analytics, Hubspot's Marketing Grader, keyword search, Klout, Nielsen, social media metrics, target audience, twitalyzer
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