Instagram, Book Reviews, and You – by Elizabeth Rynecki
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January 22, 2019

Social media gives us new ways to connect with others and pursue our interests, which can include following our favorite authors, publishers, and bookstores. While it may seem an unlikely place, Instagram is one of these platforms with a rather large book-loving community. Recently, I became the new admin behind the Swenson Book Development Instagram account, but of course, there are many others in the… [Read More]

“Will you write a review of my new book?”
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March 1, 2016

If you are a writer, you have likely been asked this question. Perhaps more than once. Before you answer, recognize the question is loaded like a gun and it could go off and hurt you. These requests from some authors contain two unjustified assumptions: one, you plan to read it, and two, you will write something nice about it. Caveat emptor – Buyer beware. More… [Read More]

Trolls and Catfish: How Not to Respond to Negative Online Book Reviews
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October 28, 2014

There are three rules regarding negative reviews/feedback. Rule number one: do not respond. Rule number two: even when the reviewer completely misunderstood or misrepresents your book—do not respond. And, rule number three: especially when you feel a response is justified, and this case is the exception and calls for a response—do not respond. While there are many reasons you should observe this rule, the most… [Read More]