Before you get lost in the design details of a WordPress website, it’s important to keep in mind what type of site you want to build. For most of our clients, we recommend a site that says “successful, professional author.” But beyond this vague aesthetic, what will your site actually look like? What will it say about you and your writing? What message are you… [Read More]
Filed Under: About the Author, About the Book, author headshot, Pages for an author website, tagline
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Now is a good time to update your biographical profile. January starts a new year and every author needs a short (i.e., 250-500 words) description of themselves in addition to a good head shot. The Bio is a big part of an author’s brand. Your book is the product, but you are the brand. And to keep your brand fresh and current, it’s time to… [Read More]
Filed Under: About the Author, Amazon Author Page, avatar, Biographical profile, Facebook, headshot, LinkedIn, personal profiles, Tumblr, Twitter, updates
Authors may be surprised to learn that before an agent or publisher reads a word of their manuscript, they make judgments based on the query letter or proposal. They read your materials to assess the potential for successful publication based on the information they gather about the book, about the audience, and yes, about the author. In the last two posts, I focused on questions… [Read More]