Six or seven years ago my advice to aspiring authors of nonfiction books was to build an audience platform by blogging. An example of how critical blogging could be to securing a publishing contract can be found in the case of Ann Marie Ackermann, author of Death of an Assassin: The True Story of the German Murderer Who Died Defending Robert E. Lee. After an initial assessment of her manuscript, I had recommended she start a historical true-crime blog, and she did. In fact, the editor of the ideal book series at Kent State University Press became a fan of her blog and invited her to submit a book proposal. Her book won a 2018 IPPY in the True Crime category, closed a 180-year-old cold case, and has also been translated into German where it received critical acclaim and was recognized for its scholarly contribution to the history of forensics. Today, blogging may or may not be something an author decides to invest time and energy in. If your authority as an author is based on your subject-area expertise, it remains an important goal to have a visible presence on the internet establishing your credibility. Whether blogging is the best means to achieve that goal depends on you and your project. It may be more important to be listed as an expert source available to journalists and appear as a credible source in news publications covering your subject area. HARO (Help A Reporter Out) may be a better fit to…
Swenson Book Development LLC is thrilled to see four new books by its clients scheduled for publication in 2017. If you’re interested in history, science, or economics, you’ll want to put these books on your To-Be-Read list for this year. Congratulations to Carolyn Porter, Linda J. Spielman, Saadia Zahidi and Ann Marie Ackermann. CAROLYN PORTER, Marcel’s Letters: The Moving Story of A Font… [Read More]
ONE Record your mileage of your vehicle on December 31, 2016. If you’ve been keeping a log of your mileage for business trips this year, you will need to know the actual odometer reading for your tax calculations. You’ll need to document your mileage on business separate from the vehicle’s mileage used for personal purposes. TWO Prepare a list of business expenses related to your… [Read More]
During this month of December, I offer a one-time special to writers who seek professional editorial feedback on their work-in-progress. Send me 10 pages of your writing and I’ll do a developmental edit and provide you with a tracked version of your Word document with a one-hour consultation by phone or Skype for the special rate of $150. Why 10 pages? I can diagnose common… [Read More]
The shortest days of the year are here. In my family’s Scandinavian tradition, TODAY, December 13 is Santa Lucia Day. According to legend, she brought food and aid to Christians hiding in the catacombs in the third century. In the annual holiday festivals, Lucia is represented by a blonde girl in a white dress with a red sash who wears a crown of candles on her… [Read More]
During these cold winter months I love to curl up with a book and escape to other worlds between the pages. I bet you do, too. Finding more time to enjoy reading for pleasure is the best gift you can give yourself this year. When I think about the books I’ve read during the last year there are some which stayed with me a long… [Read More]