Incongruous – adjective Out of keeping or place; inappropriate; unbecoming (Dictionary.com) Not harmonious in character; inconsonant; lacking harmony of parts; inconsistent (Dictionary.com) Unusual or different from what is around or from what is generally happening (Cambridge) Appearing strange or wrong within a particular situation (Cambridge) Lacking congruity: such as not harmonious: incompatible not conforming: disagreeing inconsistent within itself lacking propriety: unsuitable (Merriam-Webster) “Incongruous is a spin-off of its antonym, congruous, which means ‘in agreement, harmony, or correspondence.’ Etymologists are in agreement about the origin of both words; they trace it to the Latin verb congruere, which means ‘to come together’ or ‘to agree.’ The dates of the words’ first uses in English match up pretty well, too. The first known use of congruous dates from 1599, and the earliest print appearance of incongruous dates from 1611.” – Merriam-Webster
Colloquial – adjective Characteristic of or appropriate to ordinary or familiar conversation rather than formal speech or writing; informal (Dictionary.com) Using conversational style (Merriam-Webster) (Of words and expressions) Informal and more suitable for use in speech than in writing (Cambridge) “The noun colloquy was first used in English to refer to a conversation or dialogue, and when the adjective colloquial was formed from colloquy it… [Read More]
For nearly 20 years, Margot Bloomstein has shaped the content strategy industry. She’s the author of Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Project (Morgan Kaufmann, 2012) and the principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston. Bloomstein developed the message architecture-driven approach to content strategy now popular with many practitioners. Recognized in 2015 as one of Boston’s… [Read More]
“Caught Between Worlds is a fantastic story set in Iraq in 1980 about a kidnapping—except instead of a kid, it’s his father who is taken hostage when war breaks out with Iran. Tom O’Hara’s father is taken by armed militants shortly after they move to Baghdad. Grieving the loss of his mother a year ago, Tom relies on his memories of her, an anthropology professor,… [Read More]
Denouement – noun The final outcome of the main dramatic complication in a literary work (Merriam-Webster) The outcome of a complex sequence of events (Merriam-Webster) The end of a story, in which everything is explained, or the end result of a situation (Cambridge) “The denouement is the final outcome of the story, generally occurring after the climax of the plot. Often it’s where all the… [Read More]
One month ago, Chelsea Hanson launched her new book The Sudden Loss Survival Guide: Seven Essential Practices for Healing Grief. Even though the global pandemic made it more challenging to celebrate and promote the book without face-to-face author events, the book is doing exceptionally well. There is a reason for that. It resonates with readers and with the circumstances we find ourselves in these days…. [Read More]