HarperCollins now offers prospective authors AUTHONOMY. This is more than a self-publishing venture. It’s a cash cow based on wannabe authors’ vanity; not on selling books. They get writers to register at their exclusive site and gain feedback from other writers in a community of commentators and critics. Posting their writing on this corporate site is also a breeding ground for new ideas beyond agents’… [Read More]
Filed Under: audience, Authonomy, brand dilution, customers, HarperCollins, marketing strategy, Publishers, self-publishing, vanity press, wannabe authors
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Barnes & Noble, Borders, and thousands of small and independent book stores are struggling to pay their bills, including bills to publishers. Big commercial publishers are still in sticker shock that the old profit margins and traditional ways of doing business are gone. But everyone loves books. Even GE. Their extension of credit to Barnes & Noble to keep things alive a few more months in this… [Read More]