January begins a new fiscal year. It’s also the best time to organize your tax information for last year. Whether your book has been out for more than a year, or you’re more than a year out before you finish writing your book, this is the best time of year to gather the information together for tax purposes. On the income side, identify the sources… [Read More]
As gift-giving season draws closer, publishers look to retailers to stock up for the holidays, but this season, one of the largest retailers, Amazon, decided to drastically cut book orders to publishers. The cuts are due to space issues in Amazon’s warehouses as they make room for “bigger-ticket items for Black Friday and Cyber Monday,” Publisher’s Weekly suggests. This choice to cut orders has a… [Read More]
Ann Marie Ackermann, author of Death of an Assassin: The True Story of the German Murderer Who Died Defending Robert E. Lee, will be at Purdue University in West Lafayette, Indiana, on April 9. She will give a book talk with the Tippecanoe Civil War Roundtable. This is her third trip from Germany to the U.S. to promote her book since it was released by… [Read More]
As many of you may know, February is Black History Month. President Gerald Ford recognized it during the celebration of the United States Bicentennial in 1976, urging Americans to “seize the opportunity to honor the too-often neglected accomplishments of black Americans in every area of endeavor throughout our history.” Today, we at Swenson Book Development would like to take time to recognize one outstanding man,… [Read More]
What do you do when a review of your book appears on Amazon that is fake or abusive? Or when you find copies of your book being sold on Amazon that infringe on your copyright? Worried someone has pirated your book? Have a problem with your product listing? Third-party sellers set as the default setting to buy your book? You discover someone selling Advance Review… [Read More]
Publishing is a business. Books are products. When you want to publish your book you need to understand that you are introducing a new product into a crowded market with decreasing demand. The number of books published each year has exploded. The average number of sales for each book continues to decline, despite the increasing number of titles published. For every spot available in bookstore… [Read More]
On January 9, 2018, the social media site for readers, GoodReads.com, changed its policy regarding Giveaways. What used to be an inexpensive and clever marketing tool for books is now a new revenue stream for GoodReads, which is owned by Amazon. GoodReads, established in 2007, had more than 65 million members registered in 2017. Until Amazon purchased GoodReads in 2013, it was a rival to… [Read More]
As a writer in the process of getting published, you may have paid more than $600 to a literary agency, editor, photographer, website designer, or book packager to work with you this past year. You can claim this amount as an expense when you file a Schedule C; it will lower how much tax you have to pay on your income. Here is the link… [Read More]
Does an author really need to blog? Not necessarily. If you are writing fiction or a children’s storybook, probably not. If you’re writing nonfiction or memoir, probably so. To answer the question, you must ask yourself whether you can reach the audience who will buy your book with a blog. Children rarely make consumer choices about books, but their parents do. Tina L. Peterson wrote… [Read More]
Before you get lost in the design details of a WordPress website, it’s important to keep in mind what type of site you want to build. For most of our clients, we recommend a site that says “successful, professional author.” But beyond this vague aesthetic, what will your site actually look like? What will it say about you and your writing? What message are you… [Read More]
