Authors are expected to have their own blogs today. Not just after the book comes out, but before. Publishers look at the visitor statistics to your blog as the potential market for your book. So before you send in that brilliant book proposal, build a platform for your publication. If you have never done any blogging before, the place to start is with reading and… [Read More]
News that AOL is buying the Huffington Post for $315 million is an indication that internet content actually matters. With 25 million users monthly, The Huffington Post is the brainchild of Arianna Huffington. She pulled readers to the Post with her branded content. It’s a new model for news and publishing. This business buyout follows the successful appointment of Tina Brown, former editor of Vanity Fair and the New Yorker,… [Read More]
In my last blog post I recommended Writer’s Digest 2011 Guide to Literary Agents. You may not be ready to get an agent if you haven’t already studied The Essential Guide to Getting Your Book Published: How to Write It, Sell It, and Market It…Successfully! (Workman Publishing, 2010). Writers Arielle Eckstut and David Henry Sterry previously published much of this how-to guidebook as Putting Your… [Read More]
The 2oth anniversity edition of this Writer’s Digest Book seems a bit leaner than in previous years; despite new articles, hundreds of listings for writers’ conferences, and fresh material on this rapidly changing business. Nearly a third of the book is dedicated to how-to and background information for authors on finding the right agent for your work. The second third of the reference guide offers 550… [Read More]
Barnes & Noble, Borders, and thousands of small and independent book stores are struggling to pay their bills, including bills to publishers. Big commercial publishers are still in sticker shock that the old profit margins and traditional ways of doing business are gone. But everyone loves books. Even GE. Their extension of credit to Barnes & Noble to keep things alive a few more months in this… [Read More]