Should the “f” in Facebook be capitalized? The icon, logo and brand identity of this popular social networking site use the lowercase letter. Brilliant marketing by breaking the style rule. But what is a copyeditor to do? Of course, I googled it. (Notice as a verb, Google is not capitalized). My research revealed lots of posts and comments regarding the marketing genius behind NOT capitalizing Facebook…. [Read More]
For authors it can be difficult, even shameful today, to be an introvert in a media culture where being social and outgoing are valued above all else. The reclusive literary artist who disdains self-promotion is silenced, even suppressed, in a system that rewards extraverts. Yet, when it comes to creativity and productivity among authors, we need more introverts. “There’s zero correlation between being the best… [Read More]
Discover your voice. Let loose your inner sleuth. Learn new skills and polish your work-in-progress. This two-day non-fiction writing workshop will help you identify a story, learn new research methods, write fresh history, edit for publication, and prepare your pitch. Five 90-minute sessions will focus on 1) story 2) facts 3) genre 4) style and 5) publishing. WHERE: Retreat in scenic rural Brooktondale at the… [Read More]
The small farm book business grows organically. Growing the seeds of good ideas into books, is akin to farming in some respects. In publishing, like in farming, there are large multinational multimillion dollar corporations dominant in the industry. Yet, the groundswell of good books about small scale farms, seasonable cuisine, and sustainable living reflects the growing market for good ideas. You may have noticed more… [Read More]
Dream New Dreams: Reimagining My Life After Loss by Jai Pausch (Crown 2012) is one of the first memoirs to address the experiences of those who become full time caregivers to their terminally ill spouse. Imagine dealing with complicated medical care and even more complicated emotions. And then imagine having to tell your young children that their father is dead. You may have heard of… [Read More]
Authors may be surprised to learn that before an agent or publisher reads a word of their manuscript, they make judgments based on the query letter or proposal. They read your materials to assess the potential for successful publication based on the information they gather about the book, about the audience, and yes, about the author. In the last two posts, I focused on questions… [Read More]
Before you send out your query or a book proposal, take a second look. Have you answered these questions? What is the “genre” of the book? (humor, history, memoir, travel, how-to, etc) What is the main subject of your book? (what subject headings would a library give your book?) What topics will be covered? (what keywords could describe your book?) Describe your approach to the… [Read More]
When you write a query letter and book proposal to an agent or acquisitions editor, there are certain things they want to know before considering your manuscript. They want to hear about you and your book, but what they really care about is the audience. What audience is your book intended for? Describe your readers in demographic detail. Where do your readers live? Work? Learn?… [Read More]
Children’s books are treated differently than other kinds in the business of publishing. The market is highly segmented with rigid requirements about reading level and age appropriateness. The number of words and pages are rigidly defined within each sector of children’s books. Having more than one book up your sleeve is important since serial books are more desirable than a single title. Marketing features matter… [Read More]
The buzz about Cheryl Strayed’s new memoir, Wild, couldn’t be ignored. If Oprah Winfrey brought back her Book Club just because of this manuscript, I knew I had to read it. Most everything Oprah recommended I’d read before she announced the selection. But Wild was a wild card thrown in my direction. The jacket described this book about the rough experiences on the Pacific Crest… [Read More]